Queensland is set to reap the economic benefits of Asia’s ageing population, with TIQ hosting one of the most popular stands at a major aged-care trade show in China recently.

The China International Silver Industry Exhibition in Guangzhou brought together businesses from all over the world to showcase the latest products, equipment and technology in the senior-living industry.

Travelling with TIQ to Guangzhou were 7 Queensland companies who are leaders in aged-care design, management, operations, technology, training and nutrition.

Principal Trade and Investment Officer Alita Singer, who led the visit to Guangzhou, said Queensland’s stand was one of the most popular with exhibition visitors.

‘The Silver Industry Exhibition is a massive trade show, attracting thousands of visitors each day,’ she said.

‘Out of all the stands in our area, we were clearly the most popular, with hundreds of visitors and enquiries over the week that we attended.

‘I think one reason for that is that we had a full-service offering, with experts from across the aged-care sector, from design and building of aged-care facilities to management, nursing, digital innovations and more.

‘Plus Queensland has a reputation in China for the quality and maturity of our aged-care solutions.’

Ms Singer said TIQ staff in Brisbane and TIQ’s China office had organised around 60 business-matching sessions for the Queensland exhibitors, pairing them up with Chinese enterprises seeking aged-care partners.

‘At one stage, we had so many meetings that we had to spread into the Austrade space next door,’ she said.

‘Our exhibitors were very happy with the contacts and conversations at the exhibition, and will be following up on those leads now that they are back home.’

Tania Schwede, Business Development Manager for nutritional products manufacturer Thrive Australasia, agreed.

‘The trade mission to Guangzhou was a really great trip,’ she said.

‘We received significant interest from some good-level buyers that we will now follow up.

‘The planning and effort from the TIQ team was very much appreciated by all of the companies that attended.’

Queensland businesses attending the TIQ Senior Living and Aged Care Mission to China from 14 to 18 November were Phenix Health (digital), Bolton Clarke (nursing), TAFE Queensland (training), Thomson Adsett (design), Thrive Australasia (nutrition) and Tunstall Healthcare (digital). Queensland Brain Institute also joined the group when they headed to Hong Kong for business meetings after the exhibition and China leg.

The Senior Living and Aged Care Trade Mission was the second international showcase event delivered under the Queensland Trade and Investment Strategy 2017–2022, and the first to focus on health and aged care.