Queensland manufacturer and exporter of water disinfection technology for swimming pools AIS Water has been making a splash lately, with the company taking out 2 national industry awards and its CEO nominated for multiple other awards.
The Brisbane-based company won the Marketing Campaign Award for its ‘Enhancing Life’ campaign and the Sustainable Product Award for its commercial chlorinators at the national 2020 Swimming Pool & Spa Association (SPASA) Awards of Excellence last month.
CEO Elena Gosse said the company understood that clean, disinfected water was much more than just a commodity.
‘Water is life-giving and enhancing and should be treated accordingly which is what our “Enhancing Life” marketing campaign focused on,’ she said.
‘We are incredibly proud the campaign has been recognised with such a prestigious national award and excited it may help us to reach even more people with our message about the need for everyone to have access to safe, clean water.’
The campaign used rich images and clear information to promote AIS Water’s innovative method for disinfecting pool water, which is helping save millions of litres of water annually across the globe.
Ms Gosse said winning the Sustainable Product Award was satisfying recognition for the company’s commitment to developing simpler, safer and smarter chlorination solutions that are also eco-friendly.
‘Chlorine is the only globally recognised disinfectant for swimming pool water,’ she said.
‘Our technology effectively creates a small chlorine factory next to a swimming pool, and then produces chlorine within the water itself, without a need to purchase, store or handle liquid, granular or gaseous chlorine.
‘Our technology is unique in that it is capable of producing chlorine in water of much lower salinity levels than our competitors thereby enabling it to disinfect water of any salinity range.’
AIS Water’s systems are installed in 90 Queensland school pools and the majority of Brisbane City Council municipal pools.
The company also exports its commercial and residential inline chlorination systems to 55 countries worldwide, with its technology even installed on Sir Richard Branson’s Necker Island in the Virgin Islands.
Ms Gosse has also recently been named a finalist in the QCF Philanthropy Awards, in 5 categories at the AusMumpreneur Awards and in the 2020 Westfield Local Hero Awards. The latter is a grants and community recognition program designed to shine a light on those who are working to enrich their local community.
TIQ has been working with AIS Water to explore opportunities in the US market.
TIQ Senior Client Relationship Officer Sharyn Byrnes congratulated Ms Gosse on her nominations.
‘It’s great to see Ms Gosse recognised alongside so many amazing women who are leaders within the business and wider community.
‘We look forward to working with Ms Gosse and the AIS team as they explore opportunities to promote Queensland ingenuity in the USA and elsewhere.’
Supporting exporters to enter new markets is a key priority under the Queensland Trade and Investment Strategy 2017–2022.