James Hudson from Alibaba presents to the Brisbane workshop.

James Hudson from Alibaba presents to the Brisbane workshop.

Wellness, nutrition, lifestyle and fresh food are the big ecommerce opportunities for Queensland businesses looking to enter the Chinese market.

That was the message from Alibaba Group, the world’s largest online and mobile ecommerce company, at recent ecommerce workshops for SMEs organised by TIQ.

Around 200 businesspeople attended the free workshops in August, which discussed strategies for selling online to China and more effectively targeting Chinese tourists in Australia.

The workshops were presented by a team from Alibaba Group, who regularly provide advice companies seeking wholesale or retail access to the Chinese market.

Presenter James Hudson, Director of Corporate Affairs and Marketing for Alibaba’s Australian and New Zealand operations, said Queensland businesses were well placed to take advantage of increasing demand in China for ‘clean, green’ Australian products.

‘China is a massive market with a growing middle class who are seeking a better lifestyle,’ Mr Hudson said.

‘Australia’s healthy, quality products can be at the centre of that change.

Brisbane participants listen to Kevin Li from Alibaba partner iSynergi.

Brisbane participants listen to Kevin Li from Alibaba partner iSynergi.

‘There are major opportunities for Queensland businesses to use our platforms to sell B2B to Chinese outlets such as supermarkets, or to sell direct to Chinese consumers through our Tmall Global online retail shopfronts.’

Participants at the ecommerce workshops also learned about Alipay, an online payment system used by millions of Chinese customers inside China and when travelling to tourist destinations such as Queensland.

The August workshops ran at the Gold Coast, Brisbane, Ipswich and Sunshine Coast, with a final workshop scheduled for Cairns in coming months.

The workshops were the first in a TIQ ecommerce series being launched as part of the Queensland Trade and Investment Strategy 2017–2022.

If you missed out this time, join the invitation list for future TIQ ecommerce workshops by emailing your details to ecommerce@tiq.qld.gov.au.

View workshop presentations

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