Did you know that having 3 or more images on an Amazon detail page can increase sales conversion by more than 30%?

That’s just one of the valuable tips Amazon experts gave Queensland SMEs at a recent sellers’ workshop in Brisbane.

Around 50 Queensland SMEs were given a valuable lesson in online selling from representatives of one of the world’s largest online retailers last month.

TIQ and the Department of Employment, Small Business and Training partnered with Amazon Australia to present the Selling on Amazon 101 workshop and networking event on 2 October.

The workshop was designed to cater both for SMEs already selling their products on Amazon and those who would like to.

During the workshop participants learned about everything from setting up a seller account to creating competitive offers.

Nicky Piljic from TIQ’s Urban Infrastructure and Knowledge Industries team said the aim was to show Queensland SMEs how to make the most of the global ecommerce platform.

‘We wanted SMEs to see how they can use Amazon to increase their export potential,’ Ms Piljic said.

‘This was a great opportunity for them to learn about Amazon’s tools and resources, and how to get expert help when they need it.

‘Hopefully the workshop will inspire them to get their products onto Amazon if they don’t already have a presence there.’

TIQ has helped connect a number of Queensland businesses with international ecommerce platforms, including Grove Juice to Korea’s Market Kurly platform, a variety of Queensland sellers to Japan’s Kitchen Garden platform, and Summer Land Camels to Amazon Launchpad.

The Amazon workshop also gave participants the opportunity to network with other companies interested in ecommerce.

The event was held on 2 October at The Precinct in Brisbane’s Fortitude Valley, and a recording is now available along with a summary of information and resources shared during the event.

Helping Queensland SMEs grow their ecommerce presence is one of the initiatives of the Queensland Trade and Investment Strategy 2017–2022.

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