Queensland enterprises hoping to export products or attract investment need to build cultural awareness of their target market and develop strong relationships to achieve success.

That is the key message of the ‘Build cultural awareness’ training workshops now running across regional Queensland.

Business owners from around the state are turning out to hear from experts at the workshops being presented by TIQ in conjunction with Asialink Business.

TIQ’s Principal Trade and Investment Officer for Sunshine Coast Ross Tilly said at the Sunshine Coast workshop participants looked at why culture matters with Asian business partners.

‘With the right tools and insights SMEs can position their business for success,’ he said.

‘Building relationships takes time and trust but there are practical strategies to improve engagement in an Asian context like taking an interest in the country, not just the business.

‘The presenter gave tips on business etiquette such as paying special attention to job titles and avoiding writing on the back of business cards.

‘Practical resources were available to participants to help with their future interactions in overseas markets.’

Asialink Business helps Australian organisations in all sectors engage successfully with diverse Asian markets.

More ‘Build cultural awareness’ workshops will be held in Bundaberg, Ipswich and Brisbane over the next fortnight. SMEs can register now to attend.

The next series of regional workshops ‘Explore ecommerce’ will help SMEs build online capability to get products into international markets and run from 2­­–11 July.

TIQ regional offices across Queensland support local businesses in a range of ways, including connecting them with potential overseas markets for their products and services.

The workshops are part of the ‘Business growth essentials’ series, which is being funded under the Queensland Trade and Investment Strategy 2017–2022.