Bargara Brewing Company at Taste of QueenslandQueensland beer, brownies and mud crabs were just some of the treats on the menu when 9 Queensland businesses headed to China’s leading food and beverage trade show recently.

The businesses were part of TIQ’s China Trade Mission 2018, which included exhibiting at this year’s Food and Hotel China (FHC) trade show in Shanghai.

FHC is the leading trade show for international companies looking to introduce products into the Chinese market, attracting thousands of buyers and distributors each year.

Mission leader and TIQ Food and Agribusiness Business Manager, Geoff Goh, said the Queensland businesses were able to promote their products at FHC and at 2 more well-attended showcase events in south-west China.

‘At Food and Hotel China, our exhibitors displayed their products on the Taste of Queensland stand and participated in more than 65 meetings with Chinese buyers that TIQ arranged for them,’ he said.

‘We then travelled on to Chengdu and Chongqing in south-west China for 2 more showcase events that TIQ organised exclusively for Queensland businesses to meet with local buyers and distributors.

‘These were really successful, with more than 75 buyers attending in Chengdu and more than 120 in Chongqing.

‘Our Chinese visitors told us there’s strong demand for imported premium food and beverage products, and growing demand among younger and more travelled Chinese for Westernised foods, which have a certain prestige.’

Mr Goh said that all 9 companies were already exploring strong leads resulting from the mission.

‘At this stage, 2 deals have already been made by our exhibitors and I expect more in the next 3 months,’ he said.

‘We currently have 2 companies following up on possible orders from high-end hotel chains, and others speaking to convenience stores, importers and food-services companies.

‘All these Queensland businesses are relatively new to China, and it’s great that we’ve been able to put them in touch with the right Chinese partners to move them closer to export deals in this massive market.’

China is Queensland’s largest market for merchandise exports, buying $902 million worth of food and beverage products from Queensland businesses in 2017–18.

FHC 2018 ran in Shanghai from 13 to 15 November, with the south-west China showcase events held over the following week.

International showcase events are one of the initiatives identified in the Queensland Trade and Investment Strategy 2017–2022.

Queensland businesses joining the TIQ China Trade Mission 2018

Learn more about the mission.