New international visitor statistics for 2017 show that expenditure by international visitors to Queensland is increasing, with China still the state’s largest and most valuable international market.
The latest International Visitor Survey released by Tourism Australia reveals that overnight holiday visitor expenditure reached a record high in the 2017 calendar year – up 2.2% to $2.8 billion.
Tourism Industry Development Minister Kate Jones said the results were great news for Queensland’s $25 billion tourism industry.
‘The latest IVS data shows our industry is going from strength to strength,’ she said.
‘This has a lot to do with strong growth from our eastern markets like China, Japan, India and Hong Kong.
‘These figures show the investments we made in improving access to Queensland and marketing our great state are paying off, with record numbers of international travellers choosing to visit the Sunshine State.’
China remains Queensland’s largest and most valuable international market, with overnight visitor expenditure increasing by 11.7% to $1.14 billion and visitation increasing 3.8% to 503,000 in 2017.
Japan grew to become the state’s third-largest international market, generating $432.1 million in expenditure – up 8.4% – and Japanese visitor numbers increased 3.5% to 205,000.
Tourism is Queensland’s most valuable services export, and is identified as a major export in the Queensland Trade and Investment Strategy 2017–2022.