Representatives from the Chinese Consulate in Brisbane recently visited an innovative Queensland aged-care ‘microtown’ that may also be adaptable to the Chinese market.

The NewDirection aged-care community at Bellmere near Caboolture welcomed the 3 consular representatives during a visit organised by TIQ in late December 2018.

NewDirection describes itself as the world’s first residential aged-care microtown community, offering greater freedom of movement, independence and choice to older people with complex care needs or dementia.

Instead of receiving care on a ward, NewDirection residents live in 7-bedroom homes with 6 other residents and have ‘House Companions’ who provide relationship-based support and care.

Attending from the consulate were Deputy Consul-General Ms Li Zhou, Chief Consul (Commerce) Mr Yuqiang Lan, and Consul (Commerce) Mr Yangchun Cheng, accompanied by Young-Mi Kim from TIQ’s Brisbane office.

China is increasingly looking to import expertise in the aged-care sector as it faces the challenge of caring for millions of older people amid major changes to traditional family structures and living arrangements.

Queensland businesses are well placed to offer aged-care expertise and TIQ has been working with a range of Queensland aged-care operators to help them enter the Chinese market.

Most recently, the Australian Silver Industry Group, a consortium of Queensland aged-care service providers, visited Hong Kong, Beijing and Guangzhou in November 2018 to explore business opportunities.

The consortium was brought together by TIQ in early 2018 as an initiative of the Queensland Trade and Investment Strategy 2017–2022.

TIQ and Chinese Consulate representatives at NewDirection

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