TIQ was one of the lead agencies involved in delivering the Trade 2018 Trade and Investment Games Time Program, which brought together Queensland businesses and international delegates through a series of receptions, forums, networking opportunities and site visits during the Gold Coast 2018 Commonwealth Games.
Trade 2018 was an opportunity to use the Gold Coast 2018 Commonwealth Games as a platform for government and business leaders to build new relationships, strengthen trade and investment ties and explore opportunities across the Commonwealth.
In the lead-up to the Games, Trade 2018 undertook a series of seven international activations in priority Commonwealth markets aligned to the journey of the Queen’s Baton Relay across the Commonwealth.
TIQ helped coordinate a number of these international profiling activities, including receptions, forums and meeting programs.
During the Commonwealth Games, TIQ delivered, in partnership, a 14-day program with three key focus areas: health and knowledge; food and agribusiness; and international education and training.
The program of 32 events on the Gold Coast and in Brisbane, Townsville and Cairns attracted more than 2,500 attendances and 38 delegations from more than 25 countries.
TIQ facilitated events and individual meetings for Queensland businesses and international delegates to explore export, investment and collaboration opportunities.
A key aspect of Trade 2018 was the Influential Business Leaders program, which included 16 key government and business representatives with significant business interests and potential for collaboration from the following organisations: Softbank, Far East Consortium, Commonwealth Capital, Envac, BayWa and the Abu Dhabi Investment Council.
These and other business leaders came from the UK, South America, Singapore, the United Arab Emirates, India, Hong Kong, China, Japan and Korea to attend Trade 2018.
Bespoke itineraries were prepared for these clients to help cultivate trade and investment opportunities, nurture ongoing relationships, showcase Queensland and match businesses across Queensland’s regions with international buyers and investors.
Early feedback from a survey of Trade 2018 participants showed that more than 80% of attendees identified business opportunities, while 85% said they had made new contacts or strengthened their existing networks.
TIQ has continued to work with delegates to maintain partnerships and promote investment and trade opportunities in priority sectors.
TIQ is also working with the organisers of the Birmingham 2022 Commonwealth Games to leverage the experience gained in Queensland to develop collaboration and supply opportunities for Queensland companies.