TIQ measured its performance against two service areas in 2017–18:

  • trade and investment missions
  • trade and investment services.

To measure the organisation’s effectiveness across these two areas, client feedback was sought via satisfaction surveys from exporters, investors, trade mission participants and internal government clients receiving trade and investment advice and/or support.

Survey results were encouraging, with responses from client groups surpassing the target of 75% for overall satisfaction with TIQ services. Percentages of satisfied clients were as follows:

Overall satisfaction rates - Exporters 87%; Investors 89%; Ministerial mission participants 90%; Government clients receiving trade and investment advice or support 82%

In its first year of reporting, the ‘Proportion of clients assisted by TIQ who report at least moderate progress in their international business dealings’ measure achieved 72% against its target of 75%.

Both cost per export lead and cost per investment lead were marginally above the desired target, with cost per export lead 2.6% above target, and cost per investment lead 7.3% above target.