June 2019

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Build cultural awareness for export success

Queensland enterprises hoping to export products or attract investment need to build cultural awareness of their target market and develop strong relationships to achieve success.

Queensland enterprises hoping to export products or attract investment need to build cultural awareness of their target market and develop strong relationships to achieve success.

That is the key message of the ‘Build cultural awareness’ training workshops now running across regional Queensland.

Business owners from around the state are turning out to hear from experts at the workshops being presented by TIQ in conjunction with Asialink Business.

TIQ’s Principal Trade and Investment Officer for Sunshine Coast Ross Tilly said at the Sunshine Coast workshop participants looked at why culture matters with Asian business partners.

‘With the right tools and insights SMEs can position their business for success,’ he said.

‘Building relationships takes time and trust but there are practical strategies to improve engagement in an Asian context like taking an interest in the country, not just the business.

‘The presenter gave tips on business etiquette such as paying special attention to job titles and avoiding writing on the back of business cards.

‘Practical resources were available to participants to help with their future interactions in overseas markets.’

Asialink Business helps Australian organisations in all sectors engage successfully with diverse Asian markets.

More ‘Build cultural awareness’ workshops will be held in Bundaberg, Ipswich and Brisbane over the next fortnight. SMEs can register now to attend.

The next series of regional workshops ‘Explore ecommerce’ will help SMEs build online capability to get products into international markets and run from 2­­–11 July.

TIQ regional offices across Queensland support local businesses in a range of ways, including connecting them with potential overseas markets for their products and services.

The workshops are part of the ‘Business growth essentials’ series, which is being funded under the Queensland Trade and Investment Strategy 2017–2022.

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South East Asia roadshow to attract entrepreneurs to Queensland

Opportunities for entrepreneurs to invest and work in Queensland were highlighted in a roadshow held across South East Asia in May.

Opportunities for entrepreneurs to invest and work in Queensland were highlighted in a roadshow held across South East Asia in May.

Indonesia, Malaysia, Vietnam and China all received a visit from the South East Asia migration and investment roadshow organised by TIQ’s Business and Skilled Migration Queensland (BSMQ) team.

BSMQ supports Queensland’s economic growth by attracting successful international entrepreneurs to work and invest in the state.

BSMQ Manager Greg McKean promoted Queensland’s migration and investment opportunities to guests in Jakarta, Kuala Lumpur, Dalat and Ho Chi Minh City, and said the state’s popularity as a business migration destination continues to grow.

He said each roadshow destination had particular highlights.

‘This was Queensland’s first investment and migration seminar in Indonesia and we attracted 40 participants from Jakarta’s business community along with their migration agents,’ he said.

‘In Malaysia, a key part of the roadshow was meeting with large-scale food and beverage, manufacturing, and logistics and construction companies interested in establishing businesses in Queensland.

‘In Vietnam, it was an honour to work with the Ho Chi Minh Business Association and present alongside Mr My, the President, and Mr Nghia, the Vice President, to 150 prominent businesspeople.’

Mr McKean said the roadshow was already delivering results, with members of a Vietnamese agriculture cooperative now planning to visit Queensland to look at investment opportunities.

BSMQ Principal Project Officer Lin Han continued the migration and investment roadshows across China in Beijing, Shanghai, Guangzhou, Hangzhou and Shenzhen.

Increasing foreign direct investment in Queensland is one of the key goals of the Queensland Trade and Investment Strategy 2017—2022

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CQ supply-chain study to grow ag exports

Improving supply chains for Central Queensland agriculture is the key goal of a new study by the Cooperative Research Centre for Developing Northern Australia (CRCNA).

Improving supply chains for Central Queensland agriculture is the key goal of a new study by the Cooperative Research Centre for Developing Northern Australia (CRCNA).

CRCNA will collaborate with local producers and other stakeholders on the Mackay, Isaac, Whitsunday agribusiness export supply chain mapping study.

The study will examine how local and international supply chains can be developed or improved to better deliver food and food-waste products to domestic and international markets.

It will also outline potential new agribusiness opportunities, and provide a platform for advocacy on future infrastructure investment needs for the region.

Speaking to local paper the North Queensland Register, CRCNA chair Sheriden Morris said the project would highlight how developing agricultural export markets can be a catalyst for future regional growth.

‘Establishment of a long-term regional investment strategy and a multi-industry agreement is critical to ensuring … producers have robust supply chain systems which enable them to access significant growth opportunities and maximise production to meet future international demand,’ she said.

‘The end result will be an integrated plan to improve and enhance agricultural supply chains across the north, to the benefit of all producers and agribusinesses.’

The study will support the delivery of sectoral regional road maps and action plans, develop and promote a Regional Agrifood Export Readiness Program, and partner with industry stakeholders to develop regional export-development plans.

Stakeholders involved in the study include Greater Whitsunday Alliance, North Queensland Bulk Ports, Regional Development Australia Mackay Isaac Whitsunday, and the Bowen Gumlu Growers Association.

The final report is due by the end of 2019.

Central Queensland producers who would like advice on exporting can contact TIQ’s Mackay, Isaac and Whitsunday Region office.

May 2019

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Agribusiness innovation at Bundaberg AgForum

How innovation can help agribusinesses go global was the hot topic at Bundaberg AgForum on 10 May.

How innovation can help agribusinesses go global was the hot topic at Bundaberg AgForum on 10 May.

Ag Forum was held in conjunction with the Agrotrend 2019 trade show for the agricultural industry in the Wide-Bay Burnett and Bundaberg regions.

TIQ A/CEO Paul Martyn delivered the forum’s keynote address, highlighting local innovations such as livestock tracking technology developed by Ceres Tag, and techniques to turn green bananas into flour developed by ‘superfoods’ maker Natural Evolution.

‘Queensland is a global innovation hot spot for agtech and foodtech,’ Mr Martyn said.

‘Agricultural products added $9.5 billion to Queensland’s exports in 2018, and this region produces 12% of the state’s food, including livestock, sugar, fruit, nuts, vegetables, citrus, and seafood.

‘TIQ and, more broadly, the Queensland Government, is working to keep Queensland on the forefront of global innovation in agriculture and agtech.’

TIQ promoted the AgForum event and Principal Trade and Investment Officer for Wide-Bay Burnett Diane Anstee said it was a great opportunity for local agribusiness to share stories and hear from experts.

‘Sharing success stories captures the momentum created by these very successful businesses and promotes capability within the region,’ she said.

‘With a clear focus on proactive strategy, innovation and accessing the market, this very successful forum demonstrated how TIQ works with business to achieve export goals.’

Agrotrend 2019 was supported by Bundaberg Fruit and Vegetable Growers, Bundaberg Regional Council, AusIndustry, Bundaberg Enterprise Centre, the Queensland Department of Agriculture and Fisheries, Queensland Rural and Industry Development Authority, and TIQ.

Supporting Queensland exporters is a key goal of the Queensland Trade and Investment Strategy 2017–2022.

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Export insights in Aus-China Business Sentiment report

The China market is becoming more competitive but still presents real opportunities for Australian exporters, according to businesses surveyed for the latest Westpac Australia-China Business Sentiment Survey.

The China market presents some challenges but still holds real opportunities for Australian exporters, according to businesses surveyed for the latest Westpac Australia-China Business Sentiment Survey.

The report presents findings from 211 Australian businesses and analyses China’s ecommerce and regulatory environment.

Queensland Trade and Investment Commissioner for China Julie-Anne Nichols said Queensland exporters looking to do business with China could use the survey results to better understand challenges, opportunities and effective strategies.

‘The results show that Australian firms do face some challenges but they are here for the longer term in China,’ she said.

‘Over half of the respondents noted that that regulatory environment is a challenge but only 25% said these had any real impact on their business in China.

‘More than 60% said the China-Australia Free Trade Agreement had created opportunities for them, and almost 80% were optimistic about generating profits in China in 2019.

‘I also found it very interesting that more than 60% said they were customising their services and products for China, and those that did were more than 30% more profitable than others.’

The report showcases key Australian businesses who have successfully navigated the Chinese market, including Queensland luxury resort Hamilton Island.

Hamilton Island CEO Glenn Bourke shares an optimistic view of the China market. By focusing on innovation and getting the basics right, the resort is filling seasonal gaps with increasingly adventurous Chinese tourists.

‘Four years ago, Chinese visitors made up 1% of visitation. Now that figure is around 8%,’ he said.

‘When low-stream windows are topped up by Chinese travellers – like in the Chinese New Year holiday – that’s hugely helpful.’

Hamilton Island’s initiatives include a partnership with Chinese microblogging site Tencent Weibo, virtual reality tours, a rollout of online payment system UnionPay across the island, employing Mandarin-speaking staff, and more.

AustCham Shanghai partnered with Westpac to deliver the second annual survey. The data will strengthen its advocacy efforts to advance Australia-China business relations.

Queensland companies interested in exporting to China should contact TIQ for assistance.

Supporting Queensland exporters to enter new markets is a priority of the Queensland Trade and Investment Strategy 2017–2022.

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Entries open for Queensland export awards 2019

The annual search for Queensland’s best exporters has begun with the launch of the Premier of Queensland’s Export Awards 2019.

The annual search for Queensland’s best exporters has begun with the launch of the Premier of Queensland’s Export Awards 2019.

The export awards acknowledge Queensland businesses engaged in international trade and reward their dedication to being the best at what they do.

Speaking at the launch in Brisbane on 13 May, TIQ A/CEO Paul Martyn said exporters play an important role in the Queensland economy.

‘This year is the thirtieth anniversary of the export awards and it is good to be celebrating success.’

‘These are great firms doing great things – providing jobs for Queenslanders and generating wealth for our state and providing for families.’

Danny Maher, Chairman of last year’s regional export award winner Opmantek, said the IT company had experienced major benefits from winning awards over a number of years, including being named the 2017 Australian Exporter of the Year for Digital Technologies.

‘We love getting together with other exporters and celebrating what we’ve achieved and learning about the achievements of others,’ he said.

‘The export awards also add credibility to the company in terms of attracting and retaining staff and, interestingly, they also help Google’s search algorithms and improve your search rankings.’

This year’s export awards include 13 national awards categories covering everything from agribusiness to education, health, manufacturing and ecommerce.

They also include 3 uniquely Queensland categories, which recognise export innovation, women in international business, and export achievement in the defence industry.

Queensland winners of the national awards will go on to compete at the Australian Export Awards later in the year.

All Queensland exporters are encouraged to enter the awards, regardless of their size and location.

Last year’s winners included a wide range of small and large businesses, exporting everything from electric-vehicle chargers to apps, excavators and wedding dresses.

Every business that enters the awards has exclusive opportunities to network with the best of Queensland’s export community.

Entries in the Premier of Queensland’s Export Awards 2019 are now open and close on 31 July.

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Warner Bros. brings Elvis to Village Roadshow

A major Warner Bros. production on the life of Elvis Presley is coming to the Gold Coast, bringing Oscar-winning stars and more than $105 million to Queensland.

A major Warner Bros. production on the life of Elvis Presley is coming to the Gold Coast, bringing Oscar-winning stars and more than $105 million to Queensland.

Baz Luhrmann’s so far untitled Elvis Presley biopic will be filmed at Village Roadshow Studios and is expected to employ 900 locals in behind-the-scenes roles, including set construction, catering and transportation.

The local economy is predicted to benefit from an injection of more than $105 million.

Oscar winner Tom Hanks will feature in the role of Presley’s lifelong manager, Colonel Tom Parker.

Director Baz Luhrmann said he and his team were committed to developing Queensland’s creative culture and supporting filmmakers, storytellers and artists of all kinds.

‘Australia continues to be one of the great film-making locations in the world, where we’ve created everything from Paris cabarets to the Jazz Age in New York,’ he said.

‘Since shooting significant portions of the film Australia in Queensland, I’ve been excited to get back to such a conducive creative environment to realise this film.’

Other high-profile films produced in Queensland include Aquaman and Thor: Ragnarök, and the upcoming Dora the Explorer and Godzilla vs Kong.

Premier Annastacia Palaszczuk met with Luhrmann in London to secure the Presley movie during a recent trade mission and said she was looking forward to welcoming the Warner Bros. production to the Gold Coast.

‘The continuous pipeline of major productions means the talented people working in Queensland’s screen industry have an opportunity to work with a legend like Baz Luhrmann,’ she said.

Queensland offers a range of world-class production facilities, with the Village Roadshow Studios catering to blockbusters and Screen Queensland’s new Hemmant facility suitable for smaller productions.

Baz Luhrmann is Australia’s most commercially successful director, responsible for 4 of the 10 Australian films that have grossed the highest proceeds worldwide.

Increasing foreign direct investment in Queensland is one of the key goals of the Queensland Trade and Investment Strategy 2017–2022.

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Frontline Manufacturing wins certification to open global doors

Queensland company Frontline Manufacturing has received an international certification that will open access to the global supply chain of German firm Rheinmetall Defence. TIQ Europe brought Frontline and Rheinmetall together.

Queensland company Frontline Manufacturing has received an international certification that will open access to the global supply chain of German firm Rheinmetall Defence.

Complying with relevant ISO standards is a requirement for all Queensland businesses looking to supply Rheinmetall, the global defence giant that is establishing a manufacturing facility in Queensland to deliver Land 121 – a major contract for the Australian Defence Force.

Frontline Manufacturing specialises in metal fabrication for defence applications and is currently supplying over 1,000 parts each month to Land 121.

Frontline General Manager Matthew Ellis said to be considered as a supplier to Rheinmetall globally the company needed to acquire ISO 3834 Level 2, which is an internationally recognised welding standard.

‘We have not only completed this, but exceeded Rheinmetall’s requirements, and achieved Level 3 certification,’ he said.

‘The certification allows us to demonstrate to large-scale manufacturers the level of professionalism Frontline Manufacturing has to offer.’

Frontline is expanding its capabilities into the global defence market with specialist services such as ballistic armour component manufacturer, and will move from its current Wacol premises into larger facilities in June.

With TIQ support, Frontline staff visited the Rheinmetall Land Systems production facility in Germany earlier this year.

Queensland Trade and Investment Deputy Commissioner for Europe Warren Bartlett accompanied them on the trip.

‘Other Queensland manufacturers looking to win these types of contracts should be encouraged by Frontline Manufacturing’s success, which shows that Queensland businesses are building capabilities and skills to access global supply chains,’ he said.

‘There are opportunities in defence-related manufacturing, logistics, innovation and research.’

This month Rheinmetall Defence Australia is visiting Townsville, Gold Coast, Sunshine Coast and Brisbane to engage in B2B sessions, and share updates and insights on its defence program.

Rheinmetall’s Military Vehicle Centre of Excellence (MILVEHCOE) at Redbank will be the company’s biggest presence outside of Germany.

With completion planned for early 2020, MILVEHCOE will rely on an industrial network of companies to deliver component products and services.

TIQ’s Ipswich office is also working with local defence suppliers to take advantage of the opportunities created by MILVEHCOE and other defence projects.

Almost 10% of employment in Ipswich is in the defence industry and associated supply chain. TIQ is also involved in a local manufacturing networking group that has discussed defence opportunities.

The defence and aerospace sector is identified as one of Queensland’s growing export priorities in the Queensland Trade and Investment Strategy 2017–2022.

If you’re a Queensland company looking to access Rheinmetall’s global supply chain, contact TIQ or Defence Industries Queensland.

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Apply now to connect with global business experts

Queensland businesses with global ambitions can be connected to business experts in their target markets in a new program launched by TIQ.

Queensland businesses with global ambitions can be connected to business experts in their target markets in a new program launched by TIQ.

The International Business Advisory Program is targeting small to medium-sized enterprises (SMEs) in mining and resources, education and training, innovation, or food and agribusiness who are actively considering expansion into India or Indonesia.

TIQ CEO Paul Martyn said the program would open up a unique development opportunity for Queensland SMEs.

‘This program will provide some of Queensland’s most ambitious SMEs with a rare and highly cost-effective way to fast-track their export learning curve,’ he said.

‘The international business leaders who are participating in this program will guide their mentees through the process of entering these growth markets and equip them with the valuable, practical market intelligence they need to succeed.’

In the pilot round of the program, 4 mentors will be matched with 4 Queensland SMEs looking for expert guidance in India or Indonesia – 2 in each market.

Advisory sessions will be held by phone or video from July to December 2019.

The 6-month period will allow companies to make progress towards export goals and test new market-development activities while still working with their mentor.

Eligible SMEs must be export-ready and have headquarters or significant operations in Queensland.

Interested businesses need to apply by 27 May.

The program is one of 22 initiatives of the Queensland Trade and Investment Strategy 2017–2022 and is one of a range of activities that aims to increase Queensland’s share of national exports.

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Smart City Summit success in Taiwan

Innovative urban solutions were on the agenda when TIQ’s largest ever delegation to Taiwan visited the Smart City Summit and Expo in April.

Innovative urban solutions were on the agenda when TIQ’s largest ever delegation to Taiwan visited the Smart City Summit and Expo in April.

The 33-strong Queensland delegation included 6 mayors and deputy mayors, 4 peak bodies, 4 economic development agencies and 7 exporters.

Innovative exporters joining the mission included Toowoomba-based FridgeBrain, which makes a  ‘smart vaccine’ refrigerator that includes automated remote monitoring.

FridgeBrain Director Brendan McDonald said the Taiwan trip was a valuable experience.

‘I have ideas to take home and a few good contacts with those companies to expand our services in Australia,’ he said.

FridgeBrain’s Vaccine Fridge delivers real-time alerts and automatic temperature logging to a portal. An SMS alert is sent if a door is left open or power goes out so that valuable vaccines can be saved.

Vaccine Fridge is being trialled in medical practices and pharmacies thanks to a $100,000 grant from Advance Queensland’s Ignite Ideas Fund.

Queensland Trade and Investment Commissioner for Taiwan, Patrick Hafenstein, said the large delegation for the mission showed the state’s commitment to the Taiwan market and that Queensland is serious about innovation.

‘Having delegations like this come to Taiwan is very important for strengthening the relationship between our two regions,’ he said.

‘Developing innovative partnerships will help grow both the Queensland economy and the Taiwan economy through co-creation and co-production.’

The mission program included a mayors’ summit attended by more than 120 leaders from cities around the world, site visits and networking events, and dozens of business-matching meetings.

It was a joint initiative of the Local Government Association of Queensland, TIQ, Austrade and the Australian Department of Foreign Affairs and Trade.

International showcase events are one of the initiatives identified in the Queensland Trade and Investment Strategy 2017–2022.