Sunshine Coast company Typefi has changed the face of global publishing – and once more been recognised for this achievement at the Premier of Queensland’s Export Awards 2018.
Typefi won the Small Business category at the awards, a repeat of its success in 2016 when it won the same award at both state and national levels.
Typefi develops and sells automated publishing software, which dramatically reduces editing and layout time and publishes automatically into multiple formats for print, web and tablet.
Typefi CEO Chandi Perera said the company’s software was much sought-after by major organisations around the world, and most of Typefi’s business was overseas.
‘Our first major Australian customer was Lonely Planet in 2006,’ he said.
‘They are still one of our biggest customers, but these days over 90% of Typefi’s revenue comes from exports.
‘We have a lot of international organisations amongst our clients, including the International Organization for Standardization, the International Monetary Fund, the World Health Organization, the World Trade Organization, the International Atomic Energy Agency, the International Telecommunication Union, and the World Meteorological Organization.’
Mr Perera said that moving into exports had been a logical financial decision for Typefi.
‘Very early in the start-up process we realised that the Australian market was too small to sustain the business profitably,’ he said.
‘In the software business, you incur 95% of product development and production costs long before you get your first customer.
‘We knew very early on that to make our production costs back and make a profit we needed customers outside Australia.’
He said that winning export awards had delivered real benefits for both marketing and morale.
‘We have very few customers in Australia, and have little brand recognition here in the government or corporate space, even though we have strong brand recognition in the US and European government sectors,’ he said.
‘Winning the Premier of Queensland’s Export Award and the Australian Export Award for Small Business in 2016 helped us get our brand into the Australian government sector.
‘More importantly, it served as a strong validation and morale boost for our team to know what we are doing is good practice.’
Supporting exporters is a major goal of the Queensland Trade and Investment Strategy 2017–2022.