Queensland technology company Travello has teamed up with tourism industry organisations to encourage locals to holiday at home like international travellers.
The Travello app usually finds its main markets among digital-savvy travellers and with tourism businesses who list their experiences through the app for free.
Both of these markets took a major hit with the advent of COVID-19, but the resourceful team at Travello swiftly pivoted to find a new niche and support tourism recovery.
The Brisbane firm recently announced a partnership with Flight Centre and is working with tourism industry bodies across Australia and around the world to help boost domestic tourism.
Travello Head of Sales and Partnerships Josh Wicks said pivoting to promote domestic travel experiences to locals was a big step for the company.
‘The new partnership with Flight Centre is one of our biggest so far and it will open up a significant range of tours, activities and attractions to their 2+ million Australian customers,’ Mr Wicks said.
‘Our wider domestic focus has included working hand-in-glove with destination organisations like Tourism and Events Queensland and globally with Visit Dubai on their post-COVID-19 recoveries.
‘We’re very much pushing the message that Aussies need to go out and travel like they’re an international traveller, which means booking those extra experiences like reef tours and cultural experiences like they would if they were overseas.
‘At the end of the day, the bulk of the tourism industry in Australia are operators selling experiences, and it’s those “mum and dad” operators who are hurting most.’
The Travello app offers a social networking experience focused on travel, with a news feed similar to Instagram that users scroll through to discover and book travel experiences and connect with fellow travellers.
The app currently has users in over 180 countries, and experienced an upsurge when lockdowns began in February this year, as people turned to virtual travel to escape real-world restrictions.
Mr Wicks said the boom in user numbers and engagement that began when the pandemic first emerged was showing no signs of slowing down.
‘We’re still getting double-digit user number growth month-on-month, but the craziest thing is we’re also getting 100% month-on-month growth for user-generated posts within the app,’ he said.
Mr Wicks said TIQ had worked with Travello during the pandemic to explore opportunities to enter new international markets.
‘Most recently, the TIQ Europe team connected us with the Commonwealth Enterprise and Investment Council and we’re now collaborating on recovery strategies for tourism industries in several Commonwealth countries,’ he said.
‘For us as a tech company who are committed to innovating, it’s pretty cool and rewarding that we can take our learnings far beyond Australia to other Commonwealth nations as well.’
Travello is proud to join TIQ’s #SupportQLDExport campaign to celebrate exporters who have been succeeding globally and locally, showing resilience, adaptability and dedication over the past year.
Learn more about the campaign and share your #SupportQLDExport story.