Queensland food and beverage producers are starting to see deals flow from the Taste of Queensland Gourmet Experience held in October 2019, which brought 34 international buyers to South East Queensland.
Organised by TIQ, the Taste of Queensland event connected buyers from China, Hong Kong, Taiwan, Indonesia, Thailand, Singapore and the USA with more than 50 Queensland suppliers through 2 showcases and regional visits to local firms.
Ten participating companies have already secured trial shipments with buyers they met through Taste of Queensland, while others are in discussions about future deals.
Central Queensland organic tea company Tielka is one company that has already seen results from participating in a Taste of Queensland showcase at Bokarina on the Sunshine Coast.
Based at Agnes Water, multi-award winning Tielka selects the finest organic teas direct from growers and then blends and packages small batches, ensuring optimal freshness.
The family-owned company will now be sharing their quality product with overseas tea-lovers after making their first-ever export sale to a Singaporean buyer they met through Taste of Queensland.
Tielka co-founder and Managing Director Rebecca Domorev said Taste of Queensland was the export stepping stone the company was looking for.
‘TIQ has assisted us by offering us the chance to showcase at the buyers’ event and ensuring a suitable buyer was part of the group to see our products,’ she said.
‘Thank you for this fantastic opportunity!’
TIQ Food and Agribusiness Director Glen Nunn said Taste of Queensland had enabled companies like Tielka to take the first important steps in building long-term export relationships.
‘Many of the international buyers who visited us had never been to Queensland before,’ he said.
‘They liked what they saw and now they’re testing the waters in their home markets by ordering trial shipments and seeing how they go with local consumers.
‘It’s establishing a good foundation for future orders, and it’s what TIQ is all about – connecting Queensland businesses to global opportunities.’
The Taste of Queensland Gourmet Experience ran from 23 to 25 October and was the largest inbound food and beverage mission ever delivered by TIQ.
Fostering export growth is one of the priorities of the Queensland Trade and Investment Strategy 2017–2022.
If you’re a Queensland food and beverage producer interested in exporting, connect with TIQ today.
View the photo gallery from the Taste of Queensland Gourmet Experience.