TIQ is pleased to present a series of workshops designed to build your capability with e-commerce and help you take advantage of digital platforms and access global markets.

Since mid-2020, there has been a seismic shift in the adoption curve of e-commerce, and it is increasingly clear that to truly compete in the future you will need at least a hybrid online business model.

Workshops will be offered from May to July across Queensland with a mix of in-person and virtual events, and slightly different content in Ipswich.

Jump to Ipswich events

Using the registration links for your region below, you’ll be able to select the workshops you’re interested in.

All Queensland except Ipswich

Join us at a location near you for a 5-part interactive and actionable workshop that will enable you to harness this e-commerce gold rush to do better online.

The workshops are:

1. An introduction to e-commerce (completed)

2. E-commerce business model canvas (completed)

3. Choosing the right e-commerce platforms for your business (completed)

4. Scaling your e-commerce business

Leveraging global online marketplaces for new market launches

Using the US market as an example, learn from Australian businesses that have successfully launched overseas by tapping into an online marketplace like Amazon and have reduced their time and cost to market entry. In this workshop, you will learn:

  • the Opportunity on Amazon
  • how Australian businesses have succeeded in selling on Amazon – a case study
  • getting started and selling on a global online marketplace – walkthrough on setup
  • your e-commerce marketing and promotion strategy
  • social media influencers in-market
  • brand ambassadors
  • translation
  • engaging in-market consultants
  • aftercare and scaling customer support.

We will also gather all your questions during the workshop and address them as part of an actionable launch plan for your business in Workshop 5.

FIND A WORKSHOP NEAR YOU

 

5. Is your business ready?

Putting it all together

This workshop will involve mapping out an actionable plan for your business. Your local TIQ representative will provide expert advisory on the various grants that are available from TIQ to support your e-commerce growth plans.

The workshop will cover:

  • analysis of your business e-commerce capability
  • discussion on what steps you need to take to be ready for your desired market/markets
  • developing your plan for e-commerce in their business and determining the right sales channel
  • TIQ programs that enable you to get the best outcome for your business
  • Townhall – addressing all questions collated from previous workshops
FIND A WORKSHOP NEAR YOU

About the speaker

Raj de Souza is an authority on Data Driven Marketing – enabling small to medium sized businesses across Australia, Europe, and the US, acquire, retain and grow their customers.

He is the founder and CEO of Export Accelerator – an independent marketing consulting practice based on the Gold Coast, Australia.

His expertise and experience in building omni-channel e-commerce strategies, marketplace intelligence, digital media, and marketing technology has helped solved global e-commerce expansion problems for brands and retailers. With a global team of subject matter experts, his firm Export Accelerator helps its clients make smarter decisions to do better online and win at cross-border e-commerce.

Raj has been recently recognised as the Queensland finalist for the 2020 National Chief Marketing Officer of the Year award by the Australian Marketing Institute.

 
Raj de Souza

Events and registrations

4. How to leverage online marketplaces as a sales channel to scale your business

Region Date/Time Location Registration
Brisbane Monday 21 June 2021
10.00am–2.00pm
BTP Conference & Exhibition Centre
1 Clunies Ross Court
Eight Mile Plains QLD 4113
Completed
Bundaberg Thursday 24 June 2021
8.30am–12.30pm
Online (via Zoom) Register now
Cairns Monday 28 June 2021
1.30pm–5.30pm
Online (via Zoom) Register now
Gold Coast Wednesday 23 June 2021
10.00am–2.00pm
Online (via Zoom) Closed
Mackay Friday 25 June 2021
8.30am–12.30pm
Online (via Zoom) Register now
Rockhampton Thursday 24 June 2021
1.30pm–5.30pm
Online (via Zoom) Register now
Sunshine Coast Tuesday 22 June 2021
8.30am–12.30pm
Online (via Zoom) Completed
Toowoomba Tuesday 22 June 2021
1.30pm–5.30pm
Online (via Zoom) Completed
Townsville Monday 28 June 2021
8.30am–12.30pm
Online (via Zoom) Register now

 

5. Skip the learning curve of advertising and selling on an online marketplace

Region Date/Time Location Registration
Brisbane Friday 2 July 2021
10.00am–2.00pm
BTP Conference & Exhibition Centre
1 Clunies Ross Court
Eight Mile Plains QLD 4113
Register now
Bundaberg Wednesday 7 July 2021
10.00am–2.00pm
Rowers on the River
2 Toonburra Street
Bundaberg Central QLD 4670
Register now
Cairns Thursday 15 July 2021
10.00am–2.00pm
Shangri-La Hotel, The Marina
Pier Point Road
Cairns City QLD 4870
Register now
Gold Coast Wednesday 30 June 2021
10.00am–2.00pm
Mercure Gold Coast Resort
64 Palm Meadows Drive
Carrara QLD 4211
Register now
Mackay Monday 12 July 2021
10.00am–2.00pm
Quest Mackay
38 MacAlister Street
Mackay QLD 4740
Register now
Rockhampton Friday 9 July 2021
10.00am–2.00pm
CoCoBrew Rockhampton
114 William Street
Rockhampton QLD 4700
Register now
Sunshine Coast Monday 5 July 2021
10.00am–2.00pm
Twin Waters Golf Club
151 Ocean Drive
Twin Waters QLD 4564
Register now
Toowoomba Thursday 1 July 2021
10.00am–2.00pm
The City Golf Club
254 South Street
Toowoomba QLD 4350
Register now
Townsville Tuesday 13 July 2021
10.00am–2.00pm
Quest Townsville on Eyre
19-21 Leichhardt Street
North Ward QLD 4810
Register now

 
 

Ipswich

Join a local group of like-minded business owners in the centrally located Dovetails Lord Lamington Suite. Enjoy morning tea and lunch while learning and branch out into brainstorming sessions so you can apply these skills to your business.

Address:
Dovetails Lord Lamington Suite
88 Limestone Street
Ipswich QLD 4305

1. Understanding the e-commerce environment (completed)

Thursday 20 May 2021

2. A deeper understanding of using e-commerce platforms (completed)

Thursday 17 June 2021

3. Managing business in a global marketplace (completed)

Thursday 17 June 2021

4. Marketing and promotion on e-commerce platforms

Monday 26 July 2021
8.30am–1.00pm

How do you make sure the work is all worth it? A comprehensive marketing strategy is crucial to achieve a successful launch and solid growth in a new market, including:

  • product website – both the e-commerce platform or the product site (development)
  • digital campaign
  • social media influencers in-market
  • brand ambassadors
  • translation
  • engaging in-market consultant
  • aftercare and scaling customer support.

5. Assessing the right time to launch

Thursday 29 July 2021
8.30am–1.00pm

Let’s get really practical and action focused. This workshop will involve a lot of practical elements so you map out a plan that will be successful, and sustainable. Your local TIQ Agent, Julie Mark, will provide expert advisory and one on one support as you work through these components.
This session will cover:

  • analysing your business e-commerce capability
  • discussing the next steps to be ready for your desired market/markets
  • developing your e-commerce plan and determining the right sales channel
  • finding your support team locally and in your new market to enable the best outcome for your business.
REGISTER NOW

 

More information

Julie Mark, Principal Trade and Investment Officer, TIQ Ipswich
07 3436 1901
julie.mark@tiq.qld.gov.au