Trade and Investment Queensland (TIQ) is seeking expressions of interest from Queensland food and beverage companies who are interested in selling their products on PChome24h; one of Taiwan’s largest ecommerce platforms with over 10 million active users.

Successful candidates will work directly with PChome24h and its partners to export selected products to Taiwan. TIQ will cover the costs of all promotional expenses, including a designated campaign page, advertising and social media for three months. As this is a pilot project, there is no guarantee of sales for your products.

Selection criteria

Products must:

  • be made in Queensland
  • be from one of the following categories:
    • healthy foods
    • non-alcoholic drinks
    • vitamins and supplements
    • protein and energy products
    • cereals
  • be available for immediate export
  • meet Taiwan FDA requirements – check ingredients, additives, branding
  • have a minimum of one year shelf life
  • have high quality packaging (examples pictured)
  • have detailed product information including ingredients and marketing collateral in English (Traditional Chinese a plus).

To be selected, companies must:

  • have a Queensland ABN
  • have export experience either to Taiwan or other markets
  • commit to working in a timely manner with TIQ and PChome24h for the duration of the pilot program.
  • provide feedback on your overall experience
  • provide sales reports (to be kept confidential, for TIQ’s internal reporting purposes only)
  • meet deliverables and obligations set out under a participation agreement.
Packaging examples

Key dates

  • 28 February – EOI closes
  • 8 March – Successful exporters notified
  • 31 March – Agreements signed between Queensland exporter and PChome24h / importer
  • 30 April – Deadline for products to be in Taiwan
  • 1 May – Campaign launch




About Taiwan ecommerce

The ecommerce market in Taiwan has grown rapidly over the past few years and in mid-2020 was worth $7.3 billion, with the average online consumer spending around AUD$1,227.

In 2019, Taiwan had the highest proportion of ecommerce shoppers in Asia at 65.2%, and from January to August 2020, due to the global pandemic, Taiwan’s ecommerce market increased in size by a further 17.2%.

As Taiwan’s ecommerce market continues to develop, an increasing number of younger shoppers choose to shop at online retailers.

For more information please email Amanda Hess.