‘Start here. Go Anywhere’ – that’s the new catchcry being used to promote Queensland’s international education opportunities to potential students overseas.
The new motto was unveiled at the International Education and Training (IET) Summit in Cairns in late June, where more than 240 delegates from around Australia gathered to discuss IET trends and opportunities.
Launching the motto at the summit, Tourism Industry Development Minister and Ministerial Champion for International Education Kate Jones said that choosing to study in Queensland was a starting point that could empower any international student to take on the world with conﬁdence.
‘[It] is all about saying to students – no matter what you hope to achieve in your career, Queensland is the place to make it happen,’ she said.
In another fresh move, TIQ’s International Education and Training Unit officially changed its name to Study Queensland as of 1 July.
Study Queensland Acting Executive Director Scott Ashton said that ‘Start here. Go Anywhere’ had already been well received by stakeholders, and by current and prospective international students.
‘We had great feedback at the summit about the new concept, from both education providers and the regional local councils who are helping to promote Queensland’s international ed opportunities overseas.
‘We’ve also had a very positive response through social media from current and potential students.
‘I think it’s a great way to capture the unique, high-quality experiences that Queensland offers to international students, and to encourage a unified, statewide approach to marketing our offering overseas.’
Study Queensland’s marketing team is currently developing materials based on the new concept, with a campaign for students scheduled to commence by the end of this year.
For more information, contact Cinta Grimaitre at Study Queensland.
International education is identified as Queensland’s second-largest services export in the Queensland Trade and Investment Strategy 2017–2022.