Queensland smallgoods maker Gotzinger Smallgoods has shipped its first consignment of German sausages to Hong Kong after striking a deal with a major distributor.
The deal was secured after TIQ and the Department of Agriculture and Fisheries connected the Yatala-based company with international distributor Century Food in Brisbane last year.
The Canadian-owned firm sources quality foods from around the globe for sale throughout Hong Kong, Macau, Mainland China and the Asia-Pacific.
Gotzinger Smallgoods National Sales and Export Manager George Ganis said the family-owned business was committed to expanding its export footprint from its Gold Coast base.
‘We’re delighted to achieve this deal into a new market because we see export as a key part of our business,’ Mr Ganis said.
‘If anything, this most unusual of years has shown that we need to spread risk over different markets and export is another good leg for our business to stand on while industries like food service are disrupted.
‘We’ve been expanding our exports since we started supplying the Philippines last year and we’re about to commence exports to Vietnam and Singapore shortly.
‘This new, exclusive deal with a Hong Kong distributor will see us sending approximately 1.4 tonnes of five lines of smallgoods like cheese kransky sausages every two weeks direct from Brisbane.’
The 108-year-old company employs about 130 staff with almost all of them in Queensland and has a purpose-built factory at Yatala.
For the past 20 years, under the leadership of its managing Director Antony van der Drift, Gotzinger Smallgoods has experienced significant growth in the Australian market.
Gotzinger Smallgoods was also part of a trade mission to HOFEX in Hong Kong last year supported by TIQ and led by Minister for Agricultural Industry Development and Fisheries Mark Furner, who met with Century Food to promote Queensland produce.
Mr Ganis said TIQ was a valuable resource for Queensland companies wanting to explore export opportunities.
‘Attending major trade shows like HOFEX in Hong Kong as part of TIQ-led missions helps to keep costs down and TIQ’s standing and connections within the export sector gives companies like us that little extra clout when pursuing new deals,’ he said.
The Gotzinger Smallgoods range of sausages is available nationally in Coles and Woolworths stores.
The first shipment of sausages left Brisbane in mid-August and the next is due for export on 10 September.
Supporting exporters to enter new markets is a key priority under the Queensland Trade and Investment Strategy 2017–22.
Businesses interested in exploring export opportunities for food products should connect with TIQ today.