Queensland’s Great Barrier Beer is going overseas to raise funds for ocean conservation, with the help of a unique social enterprise.
The tasty lager will be helped on its journey by the Good Beer Co., a Brisbane-based social enterprise that has pioneered the concept of ‘a good beer to support good causes’.
The company brews and sells beer to raise funds and awareness for charities, with 10% from every beer sold going to charity partners.
Good Beer Co. founder James Grugeon said bringing Great Barrier Beer to the UK market would have environmental as well as business benefits.
‘We’ll be launching Great Barrier Beer in the UK later this year to raise funds for and support action on ocean conservation, plastic pollution and climate change, with our Australian charity partner the Australian Marine Conservation Society and some great new projects and causes in the UK too,’ he said.
‘As well as taking its important message to mainstream beer drinkers, Great Barrier Beer will be bringing its marine-life-friendly packaging – pioneered in BWS and Dan Murphy’s stores in Australia – to the UK, and is also working to become carbon-neutral.’
Mr Grugeon said heading overseas was a natural next step for the label, and help from TIQ had been much appreciated.
‘We aim to launch Great Barrier Beer where it will do well and help support action.
‘After strong sales and support in Australia, the UK was the natural next step, and we’re now talking to potential partners in the USA too.
‘As a Queensland start-up accessing the UK market, I’m very grateful for the support TIQ is continuing to provide.’
Agent-General and Queensland Trade and Investment Commissioner for Europe Linda Apelt said Queensland Day celebrations in London on 6 June featured products from UK brewer Adnams, which will partner with the Good Beer Co. to deliver Great Barrier Beer to market.
‘We were delighted to have the support of Adnams at our Queensland Day celebrations and were able to provide large exposure of the Great Barrier Beer brand to more than 350 high-level guests and friends of Queensland,’ she said.
‘This is a wonderful initiative that puts the message and impact of conserving our precious Great Barrier Reef directly in the hands of consumers. A brilliant idea and great example of Queensland creativity, innovation and leadership on important social issues.’
Crafted by Ballistic Beer in Brisbane, Great Barrier Beer was named in the GABS Hottest 100 New Aussie Craft Beers in 2018 and was a medal winner at the 2019 Royal Queensland Food and Wine Show Beer Awards.
Supporting Queensland exporters is a priority of the Queensland Trade and Investment Strategy 2017–2022.
In November 2018, the Queensland Government also released the Queensland Craft Brewing Strategy, a first for Australia.