Another Queensland company has secured a distribution deal in Asia after attending the HOFEX trade show with TIQ in Hong Kong in May.
The distribution deal for Childers-based Ohana Winery and Exotic Fruits means that 11 of the 17 exhibitors who came to HOFEX have now signed deals with overseas buyers as a result of the Hong Kong showcase.
Ohana recently signed a distribution deal for its wines with Hong Kong’s Nutrifarm Food Trading after being introduced to Nutrifarm representatives during HOFEX.
TIQ CEO Virginia Greville said that 17 Queensland businesses showcased their products on the Queensland stand at HOFEX and participated in a Taste of Queensland networking luncheon.
‘HOFEX is a Hong Kong’s premier food and wine trade show, attracting around 40,000 buyers from Hong Kong, China and other north-east Asia markets,’ she said.
‘It offered Queensland companies a fantastic opportunity to get their products in front of Asian importers, buyers, supermarkets, restaurants and food services companies.
‘We are now seeing the very positive results.’
Hong Kong’s Nutrifarm Food Trading specialises in Asian distribution of healthy, nutritious products sourced from around the world.
Following the signing of the distribution deal, Ohana Winery attended the Hong Kong Wine and Dine Festival with Nutrifarm from 26–29 October.
TIQ’s next major food trade show will be Food and Hotel Asia (FHA) in Singapore in 2018.
Ms Greville encouraged Queensland businesses to get involved.
‘The good news for Queensland businesses is that TIQ is currently planning a trade mission to attend Asia’s largest food and hospitality trade show in Singapore next year, followed by a visit to Kuala Lumpur, Malaysia,’ Ms Greville said.
‘Whether you are starting your export journey or are an established exporter, Food and Hotel Asia will give you the opportunity to find out about emerging global trends and opportunities.’
For more information about FHA, contact Geoff Goh on 07 3514 3075 or email firstname.lastname@example.org.
International showcase events are an initiative of the Queensland Trade and Investment Strategy 2017–2022.
The following companies have sent orders to Hong Kong or China since attending HOFEX:
- Australian Seafood: seafood (Bundaberg)
- Brisbane Valley Protein: poultry (Coominya)
- Dicky Bill: salad products (Gin Gin)
- Lee Fishing Company: seafood (Tin Can Bay)
- Morlife: functional foods (Gold Coast)
- Nutworks: macadamia nuts (Sunshine Coast)
- Ohana Winery: fruit wines (Childers)
- Sunfresh Marketing: avocado (Sunshine Coast)
- Superbee: honey (Gold Coast office)
- The Flour Shop: bakery products (Brisbane)
- Wild Breads: organic breads (Brisbane)