With a population of more than a billion people and 485 million people above the legal drinking age, India is a market with growing opportunities for Australia’s winemakers, according to a recent report from the Australian Trade and Investment Commission.

The report, India’s growing thirst for wine, notes that demand for wine in India is being driven by a young population, increasing urbanisation and the position of wine as a status choice – just as it has been in other Asian markets in recent years.

The report says wine consumption has grown in recent years by 16% per annum, with sales of 32 million litres in 2016.

While sales of Indian wines currently account for 90% of the Indian market, the country has more than 300 wine importers, who imported approximately 475,000 cases of wine in 2016–17.

South Australia’s Jacob’s Creek label is India’s most imported wine brand, followed by Moet & Chandon, Dom Perignon and Carlo Rossi.

Other key facts from the report are:

  • Mumbai is the largest wine-consumption market, but Delhi has greater consumption of imported wine
  • alchohol is banned in some Indian states, licensing can be complex, and high customs duties increase the price of imported wine
  • the Indian wine market cannot compare to the Chinese market in terms of export opportunities for Australian winemakers, but does present a stable and long-term opportunity.

Queensland winemakers like Moffatdale Ridge and Ohana Winery are increasingly engaging with Asia, with notable successes in exporting to Singapore and Hong Kong.

If you have a product you think could succeed in Asian markets, you can connect with TIQ globally, or with one of our Queensland advisors.

Supporting Queensland businesses to increase exports is a key goal of the Queensland Trade and Investment Strategy 2017–2022.

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