Cheryl Stewart

Cheryl Stewart of Morlife accepts the award.

Gold Coast functional food company Morlife was recognised for its Hong Kong export achievements at a business awards ceremony held in Brisbane recently.

Morlife, which manufactures health-boosting teas, cereals, snacks and supplements, won the Award for the Export of Goods and Services at the 2018 Hong Kong Australia Business Association (HKABA) Queensland awards dinner on 5 October.

The awards recognise companies who excel in international trade between Australia and the Hong Kong Special Administrative Region and China.

Accepting the export award, Morlife owner Cheryl Stewart said the company was proud to have its export efforts recognised, and grateful for the support received from TIQ to enter the Asian market.

‘This is the first export award we’ve won and, as a Gold Coast company, it’s great to be acknowledged for our achievements in an overseas market,’ she said.

‘Morlife is now exporting regular 20-foot containers to Hong Kong with another leaving in a week’s time.’

‘We are exporting superfoods’ formulation blends to Hong Kong that are packed with good natural nutrition and feature ingredients that have antioxidant and alkalising functions.

‘TIQ has provided really useful advice, and also organised trade missions to Asia where we were able to pitch our products face-to-face to potential buyers, and then turn those meetings into practical outcomes.’

Morlife joined TIQ’s trade missions to the HOFEX food show in Hong Kong in 2017 and to Food and Hotel Asia in Singapore in 2018, and will soon participate in a food mission to China.

The company now exports to 15 countries, with a strong presence in supermarkets and pharmacies throughout Singapore, Malaysia, and Thailand.

As a result of its Queensland award win, Morlife has been invited to compete in the HKABA national awards in Sydney on 2 November.

The HKABA Queensland Chapter awards are jointly supported by the Hong Kong Economic and Trade Office, Hong Kong Trade Development Council, Invest Hong Kong, TIQ, and the Queensland Government.

Organising international showcase events and providing other support to Queensland exporters are both key commitments of the Queensland Trade and Investment Strategy 2017–2022.