More than 100 Queensland business owners are better prepared to pitch to buyers and investors after taking part in TIQ’s Get pitch-ready workshops.
The workshops were designed to give Queensland SMEs the confidence to pitch for funding to grow their businesses.
And it certainly worked for Shelly Holland, Director of Brisbane-based BIS Australia, who immediately used her new-found knowledge in a meeting with a potential investor.
BIS Australia helps businesses reduce their reliance on plastic to meet their environmental and sustainability requirements, and is looking to expand into South East Asia and South Pacific export markets.
Ms Holland said the workshops gave her clear advice she could put into practice.
‘I liked the simplified explanation of things,’ she said.
‘It was very easy to understand.
‘Rather than floundering through a first conversation, it gave me enough to put forward a brief introduction.’
Ms Holland has been working with TIQ to help establish her business, and has been impressed with the help she’s received.
‘I feel like the people I’ve talked to at TIQ have been in my shoes,’ Ms Holland said.
‘They understand business and have real-world common sense.
‘They understand our problems and speak from authority.’
Workshop participant Gail Bray has also been receiving TIQ’s advice on growing export markets for her company Lock Jaw Ladder Grip, which sells ladder safety devices.
She said the pitch-ready workshops helped with developing the company’s sales strategy.
‘The workshop really helped me articulate the benefits of our product more effectively,’ she said.
‘The training has been very beneficial to me, and the quality of the training has been great too.’
Ms Bray said she particularly enjoyed learning about the 4 parts of the pitch, the value proposition, and the value triangle.
‘It helped us clarify our competitive advantage,’ she said.
‘The other great aspect of the workshop was building networks.
‘I just think how lucky we are that departments like Trade and Investment Queensland invest so much in small business.’
The Get Pitch-Ready workshops ran 24–31 July in Brisbane, Bundaberg, Cairns, Ipswich, Mackay, Sunshine Coast, Toowoomba and Townsville.
They were coordinated by TIQ in conjunction with staff from the Department of State Development, Manufacturing, Infrastructure and Planning.
The pitching workshops concluded TIQ’s ‘Business growth essentials’ training series, which has attracted more than 1,000 participants over the past six months.
Training for Queensland exporters is one of the initiatives of the Queensland Trade and Investment Strategy 2017–2022.