Queensland exporters took home 2 awards for excellence at the Australian Chamber of Commerce in Korea (AustCham Korea) Business Awards 2020 held in Seoul recently.
The AustCham Korea awards celebrate and recognise exceptional companies, organisations and individuals that have contributed to the expanding Australia-Korea business relationship.
Queensland Trade and Investment Commissioner for Korea Daniel Kim said winning 2 categories was a great result for Queensland, and recognition of both companies’ success in the Korean market.
‘Bundaberg Brewed Drinks achieved significant growth in 2019, selling more than 3.5 million drinks in Korea, up 50% on the previous year,’ he said.
‘Their Pink Grapefruit variety has proven very popular since launching in 2018 and complemented the 2 initial flavours of ginger beer and lemon, lime and bitters very well.
‘Bundaberg Brewed Drinks’ incredible success here is a great example of how important it is to find the right local partner who can help build your brand in a competitive market like Korea.
‘This win should be an inspiration to other Queensland exporters who might be considering expanding their business to Korea.’
Mr Kim said TIQ was proud to have introduced Bundaberg Brewed Drinks to its local Korean partner and recently supported them with an introduction to a 5-star hotel that was looking to replace its standard soft drinks with a range of premium beverages.
Mr Kim said Lotte International’s win in the Agriculture, Food and Beverage category was important recognition for their contribution to advancing Queensland’s beef industry.
‘Over the last 5 years, Lotte International has been processing Queensland premium beef under their own “L’Grow” brand, which is sold through Lotte-affiliated hotels, department stores and supermarkets, as well as through other high-end channels in North East Asia,’ he said.
‘TIQ assisted Lotte International when they purchased the Sandalwood Feedlot near Dalby in Queensland in 2019, as part of the vertical integration of their beef supply chain.’
The Australia-Korea Business Awards ceremony was held on 31 January at the Grand Hyatt Seoul, South Korea.
Korea is identified as major export market in the Queensland Trade and Investment Strategy 2017-2022.
If you are interested in exporting to Korea, connect with TIQ today.