E-commerce market snapshot

As the near-universal ownership of digital devices and the roll-out of 5G embed the internet ever more deeply into consumers’ everyday lives and confidence in card payments increases, consumers are becoming more familiar with e-commerce.

There is a significant probability that the growth in e-commerce sales seen during the COVID-19 pandemic is the new normal.

Trade and Investment Queensland strongly encourages exporting Queensland businesses to tap into e-commerce channels in various overseas markets. The potential of e-commerce in individual markets is outlined below.