HOFEX – Asia’s biggest food and hospitality show in Hong Kong has Queensland’s produce on display with almost 20 businesses on the trade mission this month.

Cairns-based professional chef Clinton Fang Yuen gave a cooking demonstration at the Taste of Queensland networking luncheon as part of HOFEX using produce from co-exhibitors at the show.

Nineteen companies producing wines, dried fruit and nuts, honey, fruit juices, poultry, seafood, bakery products and even ice cream were on display as part of the Queensland Government booth at HOFEX.

It was the first trade mission under the new Queensland Trade and Investment Strategy 2017-2022, which was launched recently.

HOFEX is a biennial food and beverage trade show targeting the hospitality and food sector that attracts over 40,000 buyers from Hong Kong, China, and north-east Asian markets.

As part of the new strategy, the Queensland Government committed to helping more local companies into overseas markets through key showcase events.

HOFEX is the first of these and is able to start delivering on commitments within a month of the launch of the strategy.

The opportunity for delegates on the mission allows them to showcase Queensland’s outstanding food and beverage products to key importers, buyers, supermarkets and food servicing companies in a region which simply can’t get enough of what our state has to offer.

Queensland has a reputation for producing a range of premium food and beverages in a clean, green and safe environment which is why demand for Queensland products continues to grow, particularly in Asia.

Delegates from 23 companies from the Gold Coast to Cairns are participating in the mission, which runs from 8-13 May 2017.

There are two stages to the mission:

  • HOFEX 2017, Hong Kong (8-11 May)
  • Taipei, Taiwan (12-13 May)

Eleven companies will continue on to Taiwan to explore further business opportunities where they will meet with prospective buyers ranging from food importers, food distribution companies to supermarket buyers.

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