As COVID-19 restrictions boost online sales worldwide, now is the time for Queensland SMEs to register for TIQ’s Digital Commerce Accelerator Program and get a springboard into the lucrative Chinese ecommerce market.

You have until 30 June to register your interest in the program, which includes:

  • a market analysis for your product category in the Chinese market
  • a market entry strategy
  • for selected participants, the opportunity to launch into China.

The program is open to companies selling:

  • packaged and processed foods and beverages
  • health and wellbeing products
  • skincare and cosmetics.

Products must be:

  • compliant with parcel postage laws from Australia to China
  • not fresh, frozen or bulk-sized products
  • manufactured in Queensland or by a brand owned by a Queensland registered business.

To manage the program, TIQ has engaged RedFern Digital, a China-specific, full-service agency that helps brands navigate the digital ecosystem, increase brand awareness and convert that awareness into sales. RedFern will work closely with each program participant to develop a tailored ecommerce strategy for the Chinese market.

Visit the Digital Commerce Accelerator Program webpage to learn more about eligibility requirements, read company case studies, and find out how to register your interest.

Registrations close midday Tuesday 30 June.

Supporting Queensland exporters is a priority under the Queensland Trade and Investment Strategy 2017–2022.

You can learn more about the support available to exporters affected by the COVID-19 pandemic on our TIQ industry recovery package page.

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