Four TIQ clients have jumped on a new sales opportunity in the South East Queensland market while their export sales are disrupted by the COVID-19 pandemic.
Export-quality products from Lime Caviar Company, Scenic Rim Brewery, Summer Land Camels and Kalfresh will feature in the new Scenic Rim Farm Box, an online shopping initiative to promote Scenic Rim producers to Brisbane residents.
Home deliveries of the fully customisable boxes of fresh produce and gourmet products commenced in early May.
The Lime Caviar Company produces world-exclusive frozen finger lime pearls from its farm approximately 16km south-east of Rathdowney.
The company’s exports are currently suspended due to the pandemic.
Lime Caviar Company owner and Manager Ian Douglas said while the company had experienced great success exporting to countries as remote as the Seychelles, they were still in the process of developing a local market.
‘One of things we’ve been aiming to do is develop a market of home users for our product in Australia by getting our product directly to them, and the Scenic Rim Farm Box idea fits that precisely,’ Mr Douglas said.
‘People overseas seem to know more about the product than Australians, so the more we can get our product into the Australian home-user community and educate people about it, the better.’
TIQ Principal Trade and Investment Officer for the Ipswich Region Julie Mark said flexibility and adaptability were vital for the long-term survival of any exporter.
‘The ability of TIQ’s clients to pivot and take advantages of new opportunities like the Scenic Rim Farm Box is exactly what’s needed when working with export markets,’ Ms Mark said.
‘The disruption caused by COVID-19 to international markets has been unprecedented.
‘Any Queensland exporters who have proven themselves to be adaptable during this crisis will be well placed to take advantage of new opportunities after the pandemic.
‘The farm box initiative will help our clients acquire new connections and customers in the meantime.’
Lime Caviar’s Ian Douglas said he would also be ready to export again as soon as normal trade resumed.
‘We’re still picking and processing, and we’ve got a considerable amount of product in freezer storage at Rocklea in Brisbane,’ he said.
‘As soon as the global economy starts to improve, we’ll be retrieving that and sending it around the world once again.’
Supporting Queensland exporters is a priority under the Queensland Trade and Investment Strategy 2017–2022.
You can learn more about the support available to exporters affected by the COVID-19 pandemic on our TIQ industry recovery package page.