Julie-Anne Nichols, Queensland Trade and Investment Commissioner – Hong Kong and Macau

A festive-season chat with Queensland Senior Trade and Investment Commissioner – China, Julie-Anne Nichols

How is the festive season celebrated in China?

Chinese New Year is the most important festival in Chinese culture. Many old traditions are still followed, such as family reunions and elaborate meals with family, friends and others. Some new traditions have also emerged, with Chinese outbound tourism now peaking around the new year holidays. Queensland is a popular holiday destination.

What was the standout achievement for TIQ China in 2019?

It has to be delivering the thirtieth anniversary of the Shanghai Sister-State relationship throughout 2019. This was a true Team TIQ and Team Queensland effort. Multiple organisations and departments were involved in renewing the sister state agreement, and the TIQ Brisbane, Shanghai, Beijing, Chengdu, Guangzhou and Hong Kong offices worked together to create wonderful programs for Queensland Government, business and cultural delegations visiting Shanghai. A highlight was the joint performance of the Queensland Youth Orchestra and Shanghai Young Philharmonic Orchestra, who also signed an MOU.

What are you most looking forward to in 2020?

Continuing the Team TIQ delivery model, where we work seamlessly across our global network to deliver inbound and outbound missions for trade, education, investment, business development and relationship-building between Queensland and China.

Any new year’s message you’d like to share with Queensland exporters?

Speak to TIQ China about your ambitions in the Chinese market. And, at a practical level, please be mindful of Chinese public holidays during key festival periods, which affect business operations, transport and accommodation in China. These change each year so please check official dates before making any travel and business plans for China.

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