Linda Apelt

A festive-season chat with Queensland Agent-General and Queensland Trade and Investment Commissioner – Europe, Linda Apelt

What’s a highlight for you in London’s Christmas and New Year celebrations? Even though London is a very multicultural and multi-faith city, Christmas festivities are inclusive of the broad population, with lots of free Christmas-light displays, choral singing, Christmas markets, outdoor skating and pantomimes.

What have been some standout achievements for TIQ Europe this year? One was succeeding in convincing Scottish-based craft beer company BrewDog to invest in Queensland by setting up a brewery in Brisbane.

A second highlight has been the Brisbane-produced play Wider Earth, which succeeded in getting a second season at the Natural History Museum in London.

What are you most looking forward to in 2019? I’m very much looking forward to an official visit program to engage with key companies and organisations in Germany, France, Netherlands and Ireland.

Any new year’s message you’d like to share with Queensland exporters? TIQ Europe is working with an increasing range of Queensland-based companies who have succeeded in exporting their products and services to Europe. Several of these companies have used London as a springboard to successfully expand their business into other areas of Europe.

Please do contact us in the London office if you’d like to know more.

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