Covering the latest digital tools, tips and insights, recent Grow with Google workshops in Brisbane and Cairns gave Queensland businesses new skills to do business in a changing environment.

Grow with Google was in Queensland as the result of an invitation from TIQ, with support from the Cairns Chamber of Commerce for the Cairns event.

It was the first time Grow with Google had been held in collaboration with a state government in Australia.

Writing on the Google blog after the launch of the Brisbane workshop, Google Australia’s Director of Customer Solutions, John Ball, said the event had been a big success.

‘More than 500 small businesses, students, job-seekers, non-profits and individuals looking to grow their skills attended the workshops today at Brisbane City Hall,’ he wrote.

‘Grow with Google gives Australians access to digital skills training, both online and in person, to help them make the most of the web.

‘It includes a new online learning hub accessible by anyone, from anywhere, on any device, with hundreds of handy training modules to choose from.’

Also in attendance at the Brisbane workshops were TIQ commissioners from India, Japan, Taiwan, Singapore and North America.

The workshops explored a range of digital tools and topics, including Google My Business and how to get started with search-engine marketing.

Several tools directly targeted exporters, including Market Finder, which helps businesses identify new opportunities and target global customers using market insights.

Google experts also took time at the events to give one-on-one advice on topics such as Google Ads and Google Analytics.

Grow with Google was held in Brisbane on 1–2 April and Cairns on 5 April. It was part of an initiative to provide ecommerce and digital training for SMEs under the Queensland Trade and Investment Strategy 2017–2022.

Previous workshops with Alibaba Group, the world’s largest online and mobile ecommerce company, rolled out in 2017.

If you’re an SME interested in growing your business, TIQ is now inviting registrations for ‘Business growth essentials’ workshops running at locations from Ipswich to Townsville during May.

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