From selling hot sauce in Asia to crafting bespoke wedding dresses for brides around the world – the dreams, challenges and achievements of Queensland businesspeople are revealed in a new series of in-depth features published by TIQ.
The new features are an opportunity for readers to get a deeper insight into how some of Queensland’s most successful and interesting businesses got started, and how they’ve managed to crack international markets.
One business featured is Fang’s Chilli Sauce, which has recently begun exporting to Asia from its Cairns production facility.
Business owner and chef Clinton Fang Yuen said that he fell into the chilli-sauce business almost by accident after contracting dengue fever.
‘I was bedridden for nearly a year and I couldn’t work.
‘My wife threw the iPad at me and said: “Start researching, start getting all those recipes out of your head and start developing a chilli sauce that everyone likes”.’
With help from TIQ, Fang’s has now negotiated a deal with major Asian distributor IM Holdings.
Another business interviewed for the series is Burleigh Heads fashion studio Grace Loves Lace, which exports high-end wedding dresses to brides around the world through online stores.
A finalist in last year’s Premier of Queensland’s Export Awards, owner Megan Ziems said she saw a gap in the market and pursued it – with ecommerce a critical part of her success.
‘I realised there was a huge gap in the bridal world for bridal fashion that was an alternative to the regular ‘uniform’ everyone was wearing,’ she said.
‘Basically, I wanted to offer something cool and different.
‘I had a strong game plan for attracting an online customer anywhere in the world from day one as part of the business model.’
If you have a product you think could succeed in overseas markets, connect with TIQ today.