What they achieved
Founded in 2002, Mt Uncle is a boutique distillery in Walkamin west of Cairns. It produces a range of spirits, including the unique Botanic Australis gin, made from a blend of 14 native Australian plants.
In 2017, Mt Uncle began exporting Botanic Australis gin and Iridium Gold Rum to the UK market. The gin market is particularly hard to crack in the UK because of the popularity of traditional gins such as London Dry.
Mt Uncle also exports to Asia, sending 5,000 units offshore in 2016. The distillery expects to export a total of 20,000 units in 2017.
How they did it
TIQ arranged for Mt Uncle Distillery to co-sponsor the Queensland Day reception at Australia House in London in June 2016, where the company ran the bar and demonstrated its Botanic Australis gin and other products.
The reception allowed Mt Uncle to share its gins and other spirits with a London audience and create valuable business connections, that ultimately resulted in export orders.