Ohana at the Australian Wine Expo

Story overview

Located in Childers on Queensland’s Fraser Coast, Ohana Winery and Exotic fruits is a boutique winery specialising in tropical fruit wines, apple cider, and fruit liqueurs. All products are made from fruit grown in Ohana’s orchards or purchased from other local farmers.

Since opening in April 2015, Ohana has sold primarily through its website and cellar door. After joining a TIQ trade mission in May 2017, Ohana secured an Asian distributor and export deal.

Client details

Client Ohana Winery and Exotic Fruits

Product Tropical fruit wines, cider and liqueurs

Website www.ohanawinery.com

What they achieved

In late 2017, Ohana signed a distribution deal with Hong Kong’s Nutrifarm Food Trading. Nutrifarm distributes healthy, nutritious products from around the world to the Asian market.

This resulted in a first Asian order worth $10,000 and a presence at the Hong Kong Wine and Dine Festival with Nutrifarm in October 2017.

How they did it

In May 2017, Ohana joined TIQ’s mission to HOFEX, Hong Kong’s premier food and hospitality show.

TIQ coordinated a stand at HOFEX, enabling Queensland producers to showcase their products to thousands of HOFEX visitors. Exhibitors also participated in a Taste of Queensland networking luncheon, and were introduced to a range of potential business partners.

As a result of an introduction to Nutrifarm during HOFEX, Ohana signed a distribution deal not long afterwards. They are now exporting to the Asian market and will continue to explore new opportunities with TIQ’s support.