Real Time Instruments

Story overview

Real Time Instruments (RTI) provides equipment to analyse bulk materials online in the coal mining, mineral processing, power generation, cement, and food manufacturing industries.

The Mackay-based business manufactures and supplies equipment to 46 countries, including India, the USA and South America, with business partners in all continents providing on-the-ground sales and technical support.
India is one of the company’s primary markets.

Client details

Client Realtime Instruments

Product Online analysis of bulk materials

Website www.realtimegrp.com

What they achieved

RTI sells products throughout India through an agent, and directly to the Tata group, a large Indian conglomerate of 30 companies.

How they did it

Recognising India as both the fastest growing market and a large user of coal, RTI secured a local distribution agent there to help deliver their equipment and services across the country.

To establish themselves in the Indian market, they worked with TIQ, Austrade and EFIC (now Export Finance Australia).

They also provided technical training to staff in India so they could commission and maintain their equipment locally.