Sunfresh avo's head overseas

Story overview

Sunfresh Marketing is a grower-owned marketing cooperative for Queensland avocado growers. Based on the Sunshine Coast, Sunfresh is Australia’s largest direct exporter of Australian avocadoes.

In May 2017, Sunfresh joined TIQ’s trade mission to HOFEX, Hong Kong’s premier food and hospitality trade show. Within six weeks of returning home, Sunfresh had made $200,000 in sales as a result of attending HOFEX.

Client details

Client Sunfresh Marketing

Product Fresh avocado and avocado pulp

Website www.sunfresh.com.au

What they achieved

By July 2017, Sunfresh Marketing had shipped more than 13 orders of fresh avocado and avocado pulp to a Hong Kong importer they met at HOFEX.

Orders are ongoing.

How they did it

In May 2017, Sunfresh joined TIQ’s mission to HOFEX, Hong Kong’s premier food and hospitality show.

TIQ coordinated a stand at HOFEX, enabling Queensland producers to showcase their products to thousands of HOFEX visitors. Producers also participated in a Taste of Queensland networking luncheon, and were introduced to a range of potential business partners.

As a result of an introduction during HOFEX, Sunfresh negotiated a deal with a Hong Kong importer.