What they achieved
By July 2017, Sunfresh Marketing had shipped more than 13 orders of fresh avocado and avocado pulp to a Hong Kong importer they met at HOFEX.
Orders are ongoing.
How they did it
In May 2017, Sunfresh joined TIQ’s mission to HOFEX, Hong Kong’s premier food and hospitality show.
TIQ coordinated a stand at HOFEX, enabling Queensland producers to showcase their products to thousands of HOFEX visitors. Producers also participated in a Taste of Queensland networking luncheon, and were introduced to a range of potential business partners.
As a result of an introduction during HOFEX, Sunfresh negotiated a deal with a Hong Kong importer.