Queensland’s Summer Land Camels is set to write the next chapter of its export success story after being invited to participate in Amazon Launchpad, which recently opened in Australia.
Launchpad is essentially a store-within-a-store on the Amazon site, giving local direct-to-consumer brands a new platform to launch, promote, market and distribute their products.
Amazon also gives Launchpad businesses marketing support, along with access to Amazon’s local delivery network for free.
Summer Land Camels was the only Queensland company selected to participate in the Australian Launchpad program after TIQ Ipswich suggested they apply.
Summer Land is Australia’s largest camel dairy, producing milk, cheese, feta and skincare products on its 850-acre property in Harrisville within Brisbane’s Scenic Rim.
Principal Trade and Investment Officer Julie Mark, from TIQ’s Ipswich office, said the initiative would be a great way for the company to test its unique range of pure camel milk skincare products in new export markets.
‘Amazon Launchpad is a great platform for testing products internationally to see where the demand is,’ Ms Mark said.
‘It can also ease some of the challenges new exporters face when exporting into new markets.
‘TIQ has been helping Summer Land Camels with their export journey for more than 2 years, and we’re very pleased to see them selected for this amazing opportunity with Amazon.’
Summer Land Camels is currently exporting to Hong Kong and New Zealand, with co-founder Jeff Flood reporting the company is actively seeking to expand its export markets to include Asia, the Middle East and North Africa, the EU and USA.
‘The lead TIQ gave us about the Amazon Launchpad program has given us another platform to grow our business,’ Mr Flood said.
‘It’s also helping us showcase what Brisbane’s Scenic Rim and Queensland have to offer.
‘The advice, guidance and support we’ve received from Julie have been instrumental in growing our business.’
Summer Land Camels products will appear in 9 Amazon markets around the world, with 13 products in its Pure Camel Milk Artisan Range already available on Amazon.
If you’re in the Ipswich region and would like some help exporting your products, contact TIQ.
Showcasing Queensland products to international markets is one of the initiatives of the Queensland Trade and Investment Strategy 2017–2022.