Several Queensland beverage companies will soon be exporting their products to a major Chinese distributor following introductions and site visits arranged by TIQ.
Senior buyers from Chinese food importer and distributor Shanghai Kingfoods Condiment Co., Ltd. visited Brisbane, Tamborine Mountain and the Sunshine Coast on 24–28 June.
The Shanghai-based company imports and distributes condiments, foodstuffs and alcoholic drinks across China, and is interested in sourcing snacks, beverages, spirits and liqueurs from reputable suppliers.
Three representatives from Shanghai Kingfoods were introduced to ten Queensland food and beverage producers from various locations, including craft breweries, gin distilleries and a snack food manufacturer.
TIQ Sunshine Coast Trade and Investment Officer Ross Tilly said it was a great opportunity for the local businesses to build a personal rapport with a major Chinese importer and distributor.
‘When working with Asian markets, there is a high emphasis on building a trusted relationship before the business gets done,’ Mr Tilly said.
‘Having face-to-face meetings with the business owners, inspecting their premises, tasting the product and seeing how it’s made is an important part of creating these strong bonds.
‘Building relationships is culturally very important to these types of buyers.’
The visits were a success for both Queensland and the visitors, with Shanghai Kingfoods ordering gin, rum, ginger beer and wine from the companies they met.
The successful Queensland companies are all new exporters to the China market and should be shipping their orders in September.
Increasing Queensland exports is one of the key targets of the Queensland Trade and Investment Strategy 2017–2022.