Huds and Toke sells pet treats throughout Australia and in international markets, including Japan.

Huds and Toke sells pet treats throughout Australia and in international markets, including Japan.

Sunshine Coast business Huds and Toke is now selling its gourmet pet treats in Japan after a Queensland Government grant helped the enterprise to grow its export operations.

Founded in 2013, the Warana-based manufacturer sells luxury pet treats for dogs, cats and horses through more than 800 stores across Australia, and also exports to Germany.

This latest expansion will see Huds and Toke selling to the lucrative Japanese market, where pet owners spend about $400 million a year on dog treats alone.

Huds and Toke General Manager Russell Gibbons said an Advance Queensland Ignite Ideas grant of almost $90,000 earlier this year enabled his business to launch internationally.

‘We knew we could market overseas but we specifically needed professional advice on how to manage and protect our intellectual property,’ he said.

‘With Ignite Ideas funding, we were able to source that advice.’

Mr Gibbons said Huds and Toke was able to offer its products in Japan after scaling up production capacity with the purchase of additional plant and equipment.

‘It enabled us to actively sell throughout Japan via several ecommerce channels,’ he said.

‘We are pleased to announce we also have our warehousing and distribution set up and working in Japan.’

Huds and Toke employs 5 full-time staff and is set to recruit more employees as it expands further into additional overseas markets, including Singapore.

The Ignite Ideas Fund supports start-ups and small to medium-sized businesses to commercialise innovative ideas that will help them compete globally and create new jobs.

85 businesses will share in the latest $10 million of funding, decided earlier this month.

The Queensland Trade and Investment Strategy 2017–2022 aligns with Advance Queensland and recognises the importance of innovation to successful trade and investment.

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