Learn about e-commerce growth in ASEAN
E-commerce in the Association of Southeast Asian Nations (ASEAN) is thriving and Australia's two-way trade with ASEAN nations is worth more than $190 billion (FY2023-24).
This is greater than the nation's two-way trade with Japan, the United States or the EU. (Source: Department of Foreign Affairs and Trade)
ASEAN is the third largest economy in Asia and the fifth largest in the world.
Queensland businesses have a unique opportunity to tap into this dynamic region and learn how to succeed online.
Brought to you by Queensland's global agency.
A market with strong links to Australia's people
Over one million Australian residents claimed an ASEAN country as their country of birth in the 2021 Census and over 1.1 million had ASEAN ancestry.
Your speakers
Shannon Leahy
Queensland Senior Trade and Investment Commissioner Southeast Asia (Host)
Shannon leads Queensland’s Vietnam and Singapore operations and oversees Trade and Investment Queensland's (TIQ) Trade and Investment Commissioner, Indonesia.
market development experience, leading trade and investment teams across ASEAN nations. Shannon’s leadership experience in the region extends to his roles as Austrade’s Trade Commissioner to Hanoi, Vietnam (2018-22), and Austrade’s Trade Commissioner to Indonesia (2013-2016).
Learn more about Shannon.
Amanda Lam
Consultant, Dezan Shira & Associates
Amanda is a consultant with Dezan Shira & Associates international business advisory team in Singapore, focusing on fast moving consumer goods (FMCG) and logistics.
Amanda supports startups looking to scale and mid-sized firms expanding into new markets through business intelligence, relationship building, sustainability, and innovation.
Amanda's cross-domain experience informs a holistic approach to internationalisation.
Originally from Singapore, Amanda has lived in New Zealand, Austria, Vietnam and Malaysia, enhancing her global perspective and ability to navigate diverse industries and cultural contexts.
Austin McAnena
Commercial Director, Metagenics
Austin McAnena is an international business development professional at Metagenics, a leading global health supplement brand.
Based in Singapore, Austin focuses on expanding the company’s presence across Asia, securing key partnerships and driving go-to-market strategies with a digital-first approach.
With over 11 years at Metagenics, Austin has held roles in medical sales, product marketing, Salesforce effectiveness, and business development across the Asia-Pacific (APAC) and the Americas regions, bringing a well-rounded perspective to market growth and strategy.
What you will learn
You will gain key insights into the following:
Entering the ASEAN e-commerce space: Actionable guidance for launching and managing your business operations in Southeast Asia’s digital marketplace.
Targeted digital outreach in ASEAN: Proven tactics to attract, engage, and convert consumers through region-specific online marketing.
Real-world business journey: Learn from a Queensland company’s experience in the ASEAN market, exploring the hurdles they faced, how they overcame them, and what they achieved.
Support networks and resources: Access essential tools, expert contacts, and services designed to help your business thrive in the region.
We support Queensland businesses
across all sectors
TIQ supports businesses across a wide range of industries including food and agriculture, manufacturing and consumer services, mining and resources, biomedical and bio futures, new energy, infrastructure and more.
We can connect your company with:
+ industry sector experts
+ local advisors throughout regional Queensland
Is your business ready to unlock global markets? Learn more about your future through TIQ.
Whether you are an experienced exporter looking to expand your global footprint or a new exporter starting your journey, TIQ can help you scale your business internationally.