Learn about e-commerce growth in the US
E-commerce across the United States is on a strong upward trajectory, with growth accelerating year-on-year.
By 2029, US consumers appetite for online shopping is forecast to bring in $1.8 trillion US dollars. In terms of product categories, electronics and fashion are the most popular online, as they have the highest share of online users. (Source: Statista)
This digital transformation is creating new pathways for Queensland businesses to boost sales, diversify their customer base, and enter fast-growing markets across the USA.
Brought to you by Queensland's global agency.
Why e-commerce is on the rise in the US
E-commerce accounted for 16.1% of total retail sales in the US in 2024. E-commerce continues to grow rapidly in the USA, driven by several key trends.
Consumers prefer the ease of online shopping, faster delivery options and easy returns to improve convenience. (Source: United States Census Bureau)
Advancements in logistics have improved delivery times and customer satisfaction. Average parcel delivery speed in the US accelerated by 40% from 2020 to 2023. (Source: McKinsey & Company)
The widespread use of smartphones and shopping apps has made online purchasing more accessible. In 2024, mobile commerce accounted for 44% of total US e-commerce sales. (Source: United States Census Bureau)
Queensland businesses have a unique opportunity to expand into one of the world’s most lucrative online markets and learn what it takes to get ready.
Your speakers
Viki Forrest
Queensland Senior Trade and Investment Commissioner Americas (Host)
Viki commenced as Queensland Senior Trade and Investment Commissioner – Americas, in April 2019.
Her portfolio brings more than 20 years’ experience in international business, with a particular focus on the technology sector in and around Silicon Valley.
Viki moved to the USA in 2001 as Vice President of Marketing for Bullant Inc, a software platform for internet and wireless applications.
Viki has also worked with the Forum for Women Entrepreneurs and the ANZA Technology Network, an accelerator specialising in launching overseas tech companies in the American market.
Throughout her career, she has participated in a number of trade missions promoting Australian products and expertise in the North American market.
Marianne Rowden
CEO and Director E-Merchants Trade Council, Inc.
Marianne Rowden is the CEO and a Director of the E-Merchants Trade Council, Inc. (EMTC), a global trade association for e-commerce entrepreneurs that was created to support the simplification of trade, tax and transportation.
EMTC facilitates dialogue among the E-Merchant worldwide community and global regulators.
As CEO, she leverages her broad network of policymakers in the United States and at international institutions such as the World Trade Organisation, World Customs Organisation, the World Bank and UNCTAD to present positions that support the growth of e-commerce across all participants in the supply chain.
Marianne is recognised as representing her expansive network of unparalleled technical trade experts before congressional committees and staff. These include US Customs and Border Protection, the US Census Bureau and many more.
Ruben Quinones
Senior Performance Marketing Executive Amsive Digital
Ruben Quinones is Senior Vice President of Client Strategy at Amsive, a $250 million performance marketing agency, where he leads strategy for e-commerce and retail brands.
With over 20 years of experience, he specialises in performance marketing—including digital media management, SEO, and LLM optimisation.
Ruben teaches digital marketing at NYU and UCLA, bringing practical expertise to the classroom.
He focuses on helping brands scale through data-driven, creative, and AI-enhanced strategies that deliver measurable growth across channels.
Ishan Gemini
General Manager Vuly Play
Ishan Gemini is the General Manager of Vuly Play, with over 10 years of leadership experience and a background in finance, he is a commercially minded leader known for his strong leadership, strategic sales expertise, and operational insight.
Ishan has been instrumental in driving Vuly Play's growth, innovation, and global expansion.
His ability to align business strategy with execution makes him a key force behind the brand’s success in the competitive outdoor play industry.
J Koby
Senior Coach/Meta Ads Specialist Ecommerce Equation
What you will learn
- How to grow your export reach: Discover how e-commerce can access fast-growing consumer markets across the USA.
Practical, market ready insights: Learn how to navigate the USA's e-commerce landscape - covering legal, cultural and logistical considerations specific to exporters.
Connect with key platforms and marketing experts: Learn how to engage with leading e-commerce platforms and digital marketing providers that can support your entry into the region.
Key takeaways for your business
- How to establish a presence in the market: Practical steps for setting up and operating in the U.S. e-commerce environment.
- Digital marketing for US audiences: Strategies to effectively engage and convert American online shoppers.
- Guest case study insights: Get real-world insights and lessons from a Queensland business navigating the US market - challenges, solutions, and outcomes.
- Resources and agency connections: Tools, contacts, and support available to help you succeed.
We support Queensland businesses
across all sectors
TIQ supports businesses across a wide range of industries including food and agriculture, manufacturing and consumer services, mining and resources, biomedical and bio futures, new energy, infrastructure and more.
We can connect your company with:
+ industry sector experts
+ local advisors throughout regional Queensland
Tariff update
TIQ continues to actively engage with its clients and industry who trade with the US, providing them with the knowledge and insights to continue to succeed there and understand and explore potential diversification opportunities.
We will provide an update during the webinar on the evolving situation. Go to the TIQ Tariff Hub for the latest.
Is your business ready to unlock global markets? Learn more about your future through TIQ.
Whether you are an experienced exporter looking to expand your global footprint or a new exporter starting your journey, TIQ can help you scale your business internationally.