Learn about e-commerce growth in the Middle East
E-commerce in the Middle East is experiencing rapid growth, reshaping retail and unlocking exciting opportunities for Queensland businesses.
This digital transformation is creating new pathways for Queensland businesses to boost sales, diversify their customer base, and enter fast-growing markets across the region.
Brought to you by Queensland's global agency
Watch the e-commerce in the Middle East webinar
Why e-commerce is on the rise in the Middle East
E-commerce in the Middle East is on a strong growth trajectory. This growth is a testament to the region's adoption of digital technologies and the increasing comfort of consumers with online shopping.
Shoppers from the region are increasingly turning to mobile research and buying online.
Roughly 85% of shoppers in the United Arab Emirates and 80% in Saudi Arabia research products on their phones and over half of shoppers aged 26 and above in the region are buying online.
About 64% of online shoppers in the Middle East go online specifically to find better deals and offers. (Source: Go-Globe)
Advancements in technology, shifting consumer behaviors, and increased internet penetration have collectively fueled the rise of online shopping. The COVID-19 pandemic further accelerated this shift, prompting consumers to embrace digital platforms for their purchasing needs.
What you will learn
- How to grow your export reach: Discover how e-commerce can access fast-growing consumer markets across the Middle East.
Practical, market ready insights: Learn how to navigate the Middle East's e-commerce landscape - covering legal, cultural and logistical considerations specific to exporters.
Connect with key platforms and marketing experts: Learn how to engage with leading e-commerce platforms and digital marketing providers that can support your entry into the region.
Key takeaways for your business
- Market insights and opportunities: Gain insights into the Middle East's fast-growing e-commerce sector and what's driving demand for international - especially Australian - products.
- Market entry essentials: Understand the legal, cultural and logistical considerations for exporting to the region, so you can avoid costly missteps.
- Platform and marketing know-how: Learn how to establish your online presence on key e-commerce sites like Amazon.ae and Noon.com, with practical steps to get started.
We support Queensland businesses
across all sectors
TIQ supports businesses across a wide range of industries including food and agriculture, manufacturing and consumer services, mining and resources, biomedical and bio futures, new energy, infrastructure and more.
We can connect your company with:
+ industry sector experts
+ local advisors throughout regional Queensland
+ 18 markets.
Is your business ready to unlock global markets? Learn more about your future through TIQ.
Whether you are an experienced exporter looking to expand your global footprint or a new exporter starting your journey, TIQ can help you scale your business internationally.