Fresh Queensland mandarins and avocados have been snapped up by shoppers in Jakarta after TIQ’s Indonesia team worked with producers to organise a special Taste of Queensland in-store promotion.
The 15-day promotion at 2 AEON supermarkets last month featured top-quality produce along with promotional staff who provided samples and information to shoppers.
AEON also posted health tips, recipes and cooking demonstrations to its Instagram account using Queensland ingredients as the main element.
Queensland Trade and Investment Commissioner for Indonesia Ben Giles said the challenges of COVID-19 meant many Indonesian consumers were placing a greater emphasis on the freshness, quality and origin of produce.
‘Indonesian families are just like Queensland families – they have been re-assessing their shopping choices and their health and wellbeing as we all cope with the ongoing impact of the pandemic,’ Mr Giles said.
‘Jakarta has a growing middle class who are prepared to pay extra for the freshest, highest quality produce for themselves and their families.
‘That demand is now more important than ever, and this promotion built awareness of Queensland’s quality fresh produce offering and will help boost sales in the long term.
‘Hass avocados are sold for a premium here and are popular for their superior taste while the Royal Honey Murcott mandarins are known for their sweetness.’
Mr Giles said feedback from supermarket customers was positive, with 250 cartons of mandarins and avocados sold during the promotion.
He said the promotion was well timed given that the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) had recently come into force on 5 July.
‘Under the new agreement, over 99% of Australian goods exports (by value) can now enter Indonesia duty free or under significantly improved preferential arrangements,’ he said.
‘We expect the most noticeable trade benefits for Queensland to be in reduced tariffs and increased quotas for agriculture, so it’s very timely that Queensland producers are making their presence felt in Jakarta supermarkets.’
Four citrus producers from Mundubbera in the North Burnett region, including Ironbark Citrus, and an avocado producer from Bundaberg were involved in the Taste of Queensland promotion through their wholesale exporters.
The promotion ran at AEON’s Jakarta Garden City and Bumi Serpong Dami supermarkets from 15–29 July.
Queensland producers keen to explore export opportunities in Indonesia should connect with TIQ Indonesia today.
Agriculture is identified as one of Queensland’s export strengths in the Queensland Trade and Investment Strategy 2017–2022.