Today the The Happy Snack Company brand is a top 10 health food brand and the fastest growing healthy snack in Australia with a share of more than 90% of pulse and legume retail sales.
With 25 years of operation in Australia, the brand and products are widely available in health food stores and the health food section of all major retailers in Australia and New Zealand.
Australia is a global leader in growing these legumes as they are an essential nitrogen-fixing rotation crop for wheat, oats and a range of summer crops grown across Eastern Australia.
Australia is the leading global source of these legumes with vast quantities exported to Asia, Middle East and Africa for traditional foods.
They are ideal snack foods for Western consumers to due to the combination of high protein and high fibre and low sugar. Importantly, all products are free from all allergens.
All production and packing is located in a purpose built AIB approved facility on the Sunshine Coast in Queensland that is also HACCP certified by SAI Global.
The facility can accommodate immediate growth in volume to support the first priority retail US customers identified.
The business owners and management have prior international food experience in the US with brands such as Gourmet Garden herbs and spices and Aitkens Range chilled lamb.
Company value proposition
There has been significant recent growth in snacks that perform as nutritious mini meals, thanks to growing consumer concern with current diet choices and a desire to increase protein and fibre intake with snack brands that taste great and contribute to more sustainable agricultural practices.
Our research suggests the US market presents opportunities of around A$100 million.