Josh and Saul from Tooletries

Capitalising on the manscaping trend – brothers Josh and Saul Cockburn, founders of the globally successful Tooletries.

Queensland success story Tooletries is urging other local companies to enter state and national export awards after reaping the benefits of winning two awards last year.

Brisbane-based Tooletries sells silicone storage solutions for men’s grooming products, with 100% of its revenue in 2016–17 coming from export sales, primarily to the USA.

The company won the Small Business Award at both the Premier of Queensland’s Export Awards and the Australian Export Awards in 2017.

Co-founder Saul Cockburn said that winning the awards had delivered real benefits for the company he started with brother Josh in 2014.

‘The export awards have been great for our business,’ he said.

‘They are recognised in many export markets, especially Asia, and we have definitely seen interest in our business directly off the back of winning the awards – which is fantastic.

‘We also achieved our goal of letting everyone know what we do and getting more public recognition for it at home.’

Saul said taking out the national award was a special moment for the proud Queenslanders, and encouraged other Queensland companies to get involved.

‘We were really excited when we heard our names read out,’ he said.

‘We are a proud Queensland business and we want to show others that you do not have to be from Sydney or Melbourne to make a splash.

‘I would advise any company thinking of entering the awards to go for it!

‘The effort is definitely worth it.’

Entries for the Premier of Queensland’s Export Awards 2018 are closing soon.

Supporting Queensland exporters is a key goal of the Queensland Trade and Investment Strategy 2017–2022.

Read more of the Tooletries story (including all about their famous shower beer-holder) in our full interview with Saul on TIQ’s Medium page.

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