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Indonesia, being a fast growing developing country, there are many trends happening. But I’m particularly excited about the development of opportunities in vocational education and training. Particularly in various disciplines such as beauty, skincare, patisseries, culinary, commercial kitchens. These are not fancy degree type of education. But it offers Indonesians with money quick training. You could do it in six months to eighteen months. You don’t have to be away for many, many years. And with that certificate or diploma you could come back and start your own busin ess, or help the existing family business.

There are roughly nine million Indonesian students that are enrolled in VET in Indonesia, throughout Indonesia. So that shows that the volume students is quite large and out of that nine million we just need to tap into a small fraction of
that in order to provide viable commercial opportunities for VET providers from Queensland to come to Indonesia and capture that market.

Trade and Investment Queensland Jakarta office has been very active and visiting the many different cities such as Jakarta, Surabaya, Medan and talk to many different students and understand what you’re looking for in terms of education and training. So if you contact my office: Trade and Investment Queensland Indonesia.

Is able and experienced in helping VET providers succeed in Indonesia.

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Indonesia is a multi-ethnic country. There are various culture and religions practiced in this country that can be quite confusing but can also give you opportunities.

Now my tip is to first of all understand that Indonesians are all about relationship.The first thing you need to do is to start with the person, start with people-to-people connection. Get to know that person beyond just his name, ask about his family, his children, his background, what he likes to eat. Spend time by having coffee with him. Invite him for dinner or coffee, and that way you are able to develop a deeper relationship with the potential partner or customer in the country. Being a multicultural country, Indonesia celebrates many religious holidays you probably don’t know that Indonesia have holidays for Good Friday, for Christmas. There’s a Buddhism holiday, we also have holiday for the Hindu religion. We celebrate chinese new year and obviously be celebrate several Islamic holidays. Avoid coming to Indonesia during the month of Ramadan, which is the fasting month. In 2016, the fasting month was in the month of July, so avoid the whole month, and also avoid the three weeks after the eid-ul-fitr celebration which is the celebration after one month of fasting. Next year fasting month will be June, so avoid June and early July if you are planning to come to Indonesia.

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Trade and Investment Queensland has four very experienced staff (In Indonesia). My staff and I combined have about 45 years of experience in the market. We are able to find potential partners for you. Make introductions to potential importers, or distributors; someone who might be interested to buy your product.

So a potential buyers introduction will be top on our list. We can also provide various services in market, such as providing you with market intelligence that you have the right information to make the right decisions. We can provide lots of marketing support. For example, we have a very large database of various industries so if you require to send out marketing materials to various people we are able to support you in that endeavour.

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Food security is very important for Indonesia, so there’s excellent opportunities for Queensland companies to help Indonesia secure food supplies for the large population. There’s currently 250 million people living in 1.9 million kilometers square in Indonesia, compared to Queensland that has 1.8 million square kilometers, and only about 4.7 million people.

So there is a lot of land scarcity in Indonesia where they can’t raise enough cattle, they cant grow enough grains and rice and sugar to feed a growing population. So security of food is important. If you are a supplier of anything from live cattle to cut meat or processed food, you will find good opportunities in this country.

So please work with Trade & Investment Queensland so that we could help you overcome the many challenges that you may face when supplying food products to Indonesia.

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As a growing economy, Indonesia offers excellent opportunities for those of you who are in education. Now education can be higher education, it could be vocational type of training, it could even be high school level types of schooling. If you look at the numbers, Indonesia with 250 million people with fast growing income level, the middle income number is staggering at the moment, 45 million people are considered the consumer class according to McKinsey, and these people have homes and own cars, and want their children to go to school aboard and this offers a lot of opportunities for education sector.

In the training sector there are lots of opportunities because the expertise and capabilities in the country are not quite ready to bring up Indonesia’s skill levels to a global competitive level. So to give you an example, there are numerous mining activities in Indonesia, including underground mining and they are not enough expertise available in the country to provide training in underground mining.

So if you have particular expertise in underground mining, this is something where I could help you to find students in Indonesia. There are other opportunities as well such as in horticulture and agriculture in Indonesia because of its growing economy and greater demand for security of food, but not enough available expertise to provide those trainings.

Gives opportunities for many training providers in Queensland to come to Indonesia to find a new market.

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Indonesia offers good opportunities for suitable companies providing products and services in the infrastructure sector. Now if you look at Indonesia you will learn that most of the infrastructure is being developed; they are at infancy stage at the moment. They’re building thousands of kilometers of new roads and hundreds of kilometers of new rail roads and if you look at where Indonesia has been in the past decade you will know that they have not had a lot of experience and expertise in developing sophisticated infrastructure.

These are the opportunities for Queensland companies to work with Trade & Investment Queensland, to provide many of the products and services around major transport and infrastructure such as rails, highways, ports and airports. So if you have suitable products and services in those areas, please do contact Trade & Investment Queensland.

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Another example that I could give is a company that supplies water management system that are used in the mining sector. Now, Trade and Investment Queensland introduced this company to the largest mining contractor in Indonesia and at the location, capabilities were demonstrated to this company and after several months of negotiating they finally decided to choose this company as their provider.

So it was a good success story, that you need to work with Trade & Investment Queensland and let us help you introduce you to potential customers.

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Trade & Investment Queensland has many examples of exporters who have been successful in the Indonesian market. Let me give you one example, there’s a company that produces slope stability radars that are used to detect potential land slides in open cut mines. Now this company has been coming to Indonesia numerous times to first of all meet the industry players, meet potential partners, meet with the mining associations, meet with government officials as well as meeting with potential buyers.

So they had invested in the process, and Trade & Investment Queensland was there at the very beginning when they first started coming into the market. Now Trade & Investment Queensland assisted this company by introducing them to a potential buyer as well as potential allies. Now the buyer decided that based on the introduction that this company is a legitimate company that has the credibility, the capabilities as far as the technical know-how to provide them with the best product.

And therefore they have decided to purchase the goods from Ground Pro.

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To be successful in Indonesia, you need to remember these three things. First one is, do your home work, at least do a Google search about Indonesia and get as much information as you can about what this country is all about. At least learn about the size of the population, the size of the economy.

Try to learn about who your potential buyers are, learn about what other companies are out there that are offering similar products and services, so then you know who your competitors are. The second point is that you need to try to be an expert in the local culture and local regulations.

If you’re not an expert please find somebody who are experts in the regulations and culture of Indonesia. And hire them or you could talk to Trade & Investment Queensland, who have experts in that particular region. Now the third point to remember is that you have to be invested in Indonesia, you have to commit in the long run.

When I say commit, I’m talking about spending enough time, allocating adequate resources. You will be paying plane tickets and hotel and accommodation and all costs associated to travelling to Indonesia. So in other words you need to be in the country and with people and learn about your potential customers and your allies and potential partners in markets.

So you need to be invested and committed in the long run in order to be successful in Indonesia.