Why Japan?
Queensland and Japan enjoy a rich and vibrant relationship, underpinned by mutual trust and friendship. We share complementary goals in innovation, energy, sustainability, and technological advancement, and strong economic, cultural and people-to-people links.
From the establishment of Australia’s first Japanese Consulate in Townsville in 1896, the Queensland-Japan relationship has grown through decades-long sister-city and state partnerships (including Queensland’s 41-year sister-state relationship with Saitama Prefecture), tremendous growth in two-way travel, and long-standing trade and investment flows.
Today, Japan is one of Queensland’s top three largest goods export markets ($14.8 billion of exports as at March 2025), and a significant source of Foreign Direct Investment (FDI) ($159.5 billion to Australia during 2024).
It is also the fourth-largest source of visitor arrivals, and seventh largest source of international students.
Demographic challenges are also pushing Japanese firms to invest abroad, making Japan the world’s second-largest source of FDI in 2024, with outbound flows of USD $204 billion.
Queensland-Japan Trade and Investment Strategy 2025
This strategy is a focused guide to strengthen Queensland’s engagement with Japan.
It outlines clear priorities and focus areas across trade, investment, international education, innovation and sustainability.
The strategy has been developed through extensive consultation, including roundtables with Japanese investors, Queensland exporters, and industry stakeholders.
These engagements ensure the strategy is targeted, relevant, and responsive to the evolving needs of both markets.
Japan is the world's fifth-largest economy with a GDP of approximately USD $4.2 trillion
Japan's AUD $159.5 billion FDI in Australia includes key investments in Queensland's energy, resources, infrastructure, agribusiness and advanced manufacturing
Queensland's AUD $14.8 billion exports to Japan include LNG, coal, beef, aluminum, iron ore and copper
Key trade agreements with Japan
Queensland’s trade relationship with Japan is supported by four major regional agreements that strengthen trade, investment, and collaboration across key sectors.
- Japan–Australia Economic Partnership Agreement (JAEPA) – In place since 2015, JAEPA offers strong preferential access for Queensland exporters and has one of the highest utilisation rates of any Australian FTA.
- Regional Comprehensive Economic Partnership (RCEP) – The world’s largest trade agreement, RCEP simplifies trade and investment with 15 Indo-Pacific countries, including Japan.
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) – This high-standard trade pact connects Australia, Japan and others across the Asia-Pacific, supporting open markets and regional integration.
- Quadrilateral Security Dialogue (Quad) – A strategic partnership between Australia, Japan, India and the US, the Quad supports cooperation on supply chains, technology, clean energy and regional resilience.
In an increasingly fragmented world, Japan offers a stabilising and influential force in the Indo-Pacific.
Queensland and Japan's shared path to prosperity
As the world’s fifth-largest economy, with a GDP of approximately USD $4.2 trillion, Japan remains a critical opportunity for Queensland’s economic prosperity, particularly for the one in five Queensland jobs supported by exports, and the one in eight supported by FDI.
Queensland’s strengths in mining, energy, agribusiness and innovation align with Japan’s goals in decarbonisation, energy security, food security and investment.
Growth in consumer spending (with real consumption activity trending up) and wages, together with stock market highs not seen since the 1980s, suggest that Japan may be turning the corner on decades of structural challenges.
Queensland's Alpha HPA produces ultra-high purity alumina for export to key markets, including Japan.
Queensland beef exports are worth $1.4 billion.
Queensland-Japan trade: Built on agriculture and resources
Resources and agriculture continue to be the cornerstones of our economic relationship.
As at March 2025, Japan was Queensland’s fourth-largest agricultural export market, valued at $1.7 billion, with beef exports alone accounting for $1.4 billion.
Queensland’s reputation as a safe, reliable, and premium supplier is highly regarded in Japan.
Japan has been a major customer of Queensland’s coal for more than 50 years and as at March 2025, coal exports were valued at $10.8 billion.
Japanese companies are some of the most significant foreign investors in Queensland, particularly in coal, LNG, critical minerals, and renewable energy.
Strong ties through education
Queensland is a popular Australian destination for Japanese students, with 34 per cent of Japanese school students in Australia choosing to study here.
Queensland will continue to grow international education linkages and promote shared interests in advanced research and innovation, building a knowledge partnership that benefits both regions.
Queensland’s education system supports Japan’s ‘global jinzai’ vision by offering high-quality academic and career pathways that foster language proficiency, critical thinking, independence, and global awareness.
Renowned for its student experience, Queensland maintains a strong international reputation.
Japan promotes academic and corporate partnerships to expand its global research and development (R&D) reach.
Opportunities and challenges
- Leverage friendship and stability of Queensland’s relationship with Japan.
- Support Japan’s decarbonisation journey and encourage investment into Queensland’s expertise in renewables and biofuels.
- An ageing Japanese population presents opportunity for Queensland’s healthcare and biotech sectors.
- Japan’s digital infrastructure presents opportunities in advanced technology.
- Market access afforded through strategic agreements like JAEPA and CPTPP.
- Japan’s investment in food security supports Queensland’s agricultural exports.
- Highlight the stability, certainty, growth and predictability of Queensland’s policy and approvals processes.
- Increase freight connectivity with support from the Connecting Queensland Fund.
- Secure investment projects, including tourism, to attract further Japanese capital.
- Varied policies on energy around Australia.
- Japan’s complex regulatory standards can be challenging for new market entrants.
- Ageing population may impact Japan’s long-term economic growth and output.
- High consumer expectations can increase operational costs for exporters.
- Price sensitivity due to fluctuating currency values may impact purchasing patterns.
- Strong competition from global suppliers in Japan’s high-value market.
- Growing competition from interstate and overseas.
Meet Tak Adachi
Queensland Senior Trade and Investment Commissioner – North Asia
Tak leads Queensland’s Japan team, as well as overseeing Trade and Investment Commissioners in Taiwan and Korea. He has been Queensland Senior Trade and Investment Commissioner for Japan, one of the state’s largest export markets, since 2004.
Tak Adachi has been Queensland Trade and Investment Commissioner for Japan, one of the state’s largest export markets, since 2004.
Before his appointment, Tak was a Senior Investment Commissioner for North Asia at Invest Australia (within the Australian Embassy Tokyo – now part of Austrade), following a successful private-sector career as an investment banker, working in both Japan and Australia with Deutsche Bank as Director Global Markets.
Contact
Trade and Investment Queensland Office Tokyo
15F Shiroyama Trust Tower
4-3-1 Toranomon Minato-Ku
Tokyo 105-6015
Tel: +81 3 6841 0595
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