About this program
This four-part series is designed to uplift the digital export capability of Queensland’s businesses through deep dives on preparing your business for market entry, validating international markets using demand signals, marketplace entry strategies, and fulfilling the export order.
While each webinar and workshop stands alone, the series is designed to build progressively, moving businesses from preparation and readiness through to practical delivery.
Program outcomes
By participating in this program, attendees will build their understanding of digital export fundamentals, identify practical next steps for their business. Participants will leave with clearer direction, improved capability, and actionable insights they can apply immediately.
Key outcomes may include:
• Improved understanding of how conducting business on-line works, common pitfalls and strategies to overcome them
• Practical tools and resources to support your businesses digital export growth
• Insights from industry experts
• Connections with peers, partners or support organisations
• Clear next steps for applying learnings after the program
Uplift your digital export capability
Dates: 30 July - 10 September
Duration: This is a series of four events comprising of webinars and in-person workshops.
Program modules
Digital Export Foundations - Readiness Before Market Entry
Date: 30 July 2026 (Webinar)
This webinar covers:
- Digital export readiness checklist
- Website, marketplace and fulfilment readiness
- Common gaps before entering overseas markets
- How to reduce time, cost and risk before committing to a market
- When to use digital channels versus traditional market entry
Validating International Demand Using Digital Signals
Date: 13 August 2026 (Webinar)
This webinar covers:
- How to identify market demand before entering a country
- Using search, marketplace, competitor, AI and advertising signals
- Comparing regions such as the US, Canada, and Asia
- Understanding customer demand, pricing, keywords and category trends
- Turning digital signals into practical market-entry decisions
Marketplace-Led Export Entry
Date: 27 August 2026 (In-person workshop, Brisbane)
This in-person workshop covers:
- Using marketplaces as a lower-risk export entry pathway
- Marketplace models – e.g. Amazon, Shopee, Lazada, Coupang-style platforms and direct-to-consumer channels
Product readiness, catalogue setup, pricing and localisation
Fulfilment, 3PL, returns and customer service considerations
Building a 90-day market-entry action plan
Fulfilment, Channels and Scaling International eCommerce
Date: 10 September (in-person workshop, Brisbane)
This in-person workshop covers:
- Choosing the right channel mix: website, marketplaces, distributors and retailers
International fulfilment models and 3PL options
Managing landed cost, freight, returns and customer expectations
Preparing for retail, or online marketplace opportunities
Scaling from validation to sustainable export growth
Raj de Souza
Raj de Souza is an experienced export capability, digital commerce and marketplace growth advisor.
Raj has worked with Australian, New Zealand, and global businesses across multiple stages of export readiness, from early-stage exporters through to established brands seeking market diversification. His work focuses on helping businesses use digital channels, online marketplaces, fulfilment models and demand signals to make more informed market-entry decisions.
Raj has delivered export capability workshops, webinars and mentoring programs for government and government-aligned organisations, including prior program delivery for Trade and Investment Queensland. His practical mentoring style is focused on helping businesses understand where they are now, what barriers need to be addressed, and what realistic next steps they can take to enter or scale in international markets.