About this program
This four-part series of two-hour interactive webinars is designed to uplift the export capability of First Nations businesses in Queensland, from export-curious through to established exporters. Each webinar is supported by a workbook so you can actively apply the content to your own business during and after each session.
While each webinar stands alone, the series is designed to build progressively, moving businesses from foundations and readiness through to confident, targeted international engagement.
Program outcomes
By participating in this program, attendees will build their understanding of export fundamentals, identify practical next steps for their business, and gain access to expert advice and peer learning. Participants will leave with clearer direction, improved capability, and actionable insights they can apply immediately.
Key outcomes may include:
- Improved understanding of exporting, market entry strategies, Incoterms, export pricing, and pitching to an international audience
- Practical tools and resources to support your businesses export growth
- Insights from industry experts
- Connections with peers, partners or support organisations
- Clear next steps for applying learnings after the program
Uplift export capabilities for First Nations Businesses in Queensland.
Dates: August – October 2026
Duration: This is a series of four webinars.
Program modules
Export Ready: Building the Business Behind the Export
Date: 13 August, 1pm - 3pm
Many First Nations businesses are already exporting without realising it or have strong operations without the structures international trade demands. This session focuses on the governance, systems, and commercial foundations that turn a good business into an export-ready going concern.
The Mechanics of Market Entry: Channels, Incoterms and Your Support Network
Date: 1 September, 10am - 12pm
For product businesses in particular, the practical machinery of exporting can be the biggest hurdle. This session demystifies the processes, and shows every participant how to leverage TIQ, Austrade, and partner networks so they never have to navigate market entry alone.
Pricing with Confidence: Value and Positioning in Global Markets
Date: 21 September, 10am - 12pm
Pricing is one of the biggest psychological barriers for Australian exporters. In markets such as the US, a low price can signal low value, while inclusions and service expectations differ significantly between countries. This session tackles the mindset and mechanics of international pricing.
Pitching to the World: Repositioning Your Offer for International Markets
Date: 12 October, 10am - 12pm
Australian businesses typically rely on a single generic capability statement, yet international buyers expect targeted, market-specific pitches. Drawing on real examples from recent trade missions, this session shows services and product businesses how to reframe their offer for the market they want to win.
Jenni Walke, Strategic Advisor, Capability & Governance Specialist
Jenni Walke is a proud First Nations Bundjalung woman and the founder of Elephant in the Room Consulting, a purpose-led advisory firm grounded in Indigenous wisdom and contemporary business strategy. With more than 25 years’ experience spanning military service, Commonwealth agencies, and senior leadership roles in the private sector, Jenni brings depth, clarity, and courage to every engagement.
Jenni works at the intersection of strategy, culture, governance, and impact. She has supported more than 200 Indigenous businesses, facilitated over $10 million in contracts, and designed and delivered cultural capability, leadership, and governance programs for major organisations including Thiess, BMD Group, Alinta Energy, Powerlink, Shell QGC, Stockland and government agencies at both state and Commonwealth levels.